Field Engagement Manager- Marketing

Essential Duties & Responsibilities

• Serve as the primary marketing partner to the field—owning core programs, building scalable tools, and ensuring teams are equipped to execute effectively at the community level.
• Report to the Resident Engagement Lead and collaborate closely with Partner Success, Marketing, and Operations.
• Own and evolve the in-building marketing toolkit, including digital and print materials, family event collateral, and scalable templates.
• Build and manage a family communication program across email, SMS, and patient portals, including nurture and event-driven campaigns.
• Support and onboard Community Engagement Managers (CEMs) on marketing best practices and execution.
• Identify and scale best-performing strategies across communities.
• Track and report on field engagement and growth KPIs in partnership with Partner Success and Operations.
• Partner with creative teams to ensure high-quality, consistent brand execution across all community-facing assets.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
• 4–7 years of experience in field marketing, community marketing, or marketing operations; healthcare, senior living, or multi-site service experience preferred
• Demonstrated experience supporting direct-to-consumer (D2C) marketing efforts and partnering with sales teams or sales operations
• Proven ability to develop and execute marketing collateral for field-based teams, including print, digital, and event materials
• Experience building and managing multi-channel communication programs (e.g., email, SMS, and digital platforms)
• Experience creating scalable templates and toolkits to support distributed, field-based teams
• Familiarity with CRM and marketing tools; Salesforce experience preferred but not required
• Strong understanding of field operations, with the ability to create practical, on-the-ground solutions that support frontline teams
• Excellent project management skills, with the ability to manage multiple priorities, workstreams, and stakeholders simultaneously
• Exceptional written communication skills, with the ability to craft clear, engaging messaging for families, partners, and community staff
• High level of empathy for field teams, with an understanding of community-based or clinical environments
• Willingness to travel as needed for community visits, field onboarding, and team events