Field Marketing Manager
OX Security · New Bern-Morehead City Area · 1 wk ago
MarketingFull-time
Responsibilities
- Own and execute OX’s global field marketing strategy, including events, conferences, executive experiences, and regional marketing initiatives.
- Lead the end-to-end planning, coordination, and execution of global events aligned with business goals and pipeline objectives.
- Partner closely with Sales teams to create impactful programs that drive engagement, lead generation, and revenue opportunities.
- Develop and manage lead capture processes, ensuring accurate tracking, follow-up, and visibility into event-generated pipeline.
- Monitor, analyze, and report on event performance, ROI, lead conversion, and key metrics to continuously improve future initiatives.
- Bring creative ideas to event experiences and campaigns that strengthen brand awareness and engage target audiences.
- Collaborate with internal teams, vendors, agencies, and external partners to deliver high-quality experiences globally.
- Help scale field marketing processes, best practices, and programs as OX continues to grow.
Requirements
- 3+ years of experience in field marketing, event marketing, demand generation, or integrated marketing roles.
- Proven experience planning and executing global events and marketing programs from strategy to execution.
- Strong understanding of B2B SaaS marketing, lead generation, pipeline creation, and sales alignment.
- Experience working closely with Sales teams and managing cross-functional initiatives.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Creative mindset with strong attention to detail and a passion for building memorable experiences.
- Data-driven approach with the ability to analyze results and optimize future programs.
- Experience in cybersecurity or a fast-growing startup environment – advantage.