Marketing Manager - Empire Homes

About the role

Your Impact at Empire The Marketing Manager is responsible for developing, executing, and managing the Division's marketing strategy and initiatives to support traffic generation, brand awareness, community visibility, and sales objectives. This role oversees advertising, digital marketing, lead generation programs, model home presentation, and market research efforts while ensuring brand consistency across all divisional marketing channels. The Marketing Manager partners closely with Division leadership, Sales, Operations, Land Acquisition, Finance, and Corporate Sales & Marketing teams to support community launches, drive qualified traffic, and contribute to the Division's growth and profitability. This role is located in the San Antonio, TX division. Empire Communities is one of North America’s largest private homebuilders, with locations in Ontario, Texas, Georgia, the Carolinas, Tennessee, and Colorado. There is no set path at Empire; we offer you the opportunity to build your career in ways you never imagined. Our purpose is Fueling Growth in People and Places and your experiences at Empire will take you where you want to grow.

Responsibilities

• Develop and execute divisional marketing strategies and campaigns to drive qualified traffic, support community sales goals, and enhance brand awareness.
• Manage all divisional advertising, digital marketing, social media, email marketing, public relations, signage, and promotional efforts.
• Analyze market trends, competitive activity, customer demographics, lead generation results, and campaign performance metrics to optimize marketing effectiveness.
• Partner with Division leadership and Sales teams to develop community launch plans, grand openings, promotions, and ongoing traffic-generation initiatives.
• Oversee the Division's website content, digital listings, online reputation management, model home merchandising, and brand consistency across all marketing channels.
• Manage relationships with advertising agencies, media partners, digital vendors, and other marketing service providers to ensure quality, performance, and budget compliance.
• Develop and manage divisional marketing budgets, monitor return on investment, and identify opportunities to improve