Marketing Manager – Digital & Performance Marketing

About the role

We are hiring a Marketing Manager with 3 to 7 years of experience in digital marketing, campaign optimization, and marketing analytics. You will oversee performance marketing, patient acquisition channels, and KPI tracking across multiple regional dental practices.

Responsibilities

• Digital Campaigns: Design, launch, and manage multi-channel digital marketing campaigns across Meta Business Suite, Google Ads, local SEO/SEM, and social media outreach.
• Data Analysis & KPI Reporting: Track, measure, and analyze performance metrics across web traffic, ad spend, conversion rates, and campaign ROI; deliver actionable monthly reports to practice leaders.
• Healthcare or Dental Education: Develop educational, patient-centric content that aligns with HIPAA guidelines, establishing practice credibility and driving patient engagement.
• Local Practice Growth: Collaborate directly with practice leaders to understand custom local market dynamics, craft tailored promotion strategies, and elevate brand visibility.
• Process Optimization: Maintain structured marketing workflows, test new growth channels, and optimize conversion funnels to reduce acquisition costs.

Requirements

• Experience: 3-7 years of proven experience in digital marketing, campaign management, and marketing analytics. Healthcare or dental marketing background is a plus.
• Technical Mastery: Proven hands-on proficiency with Google Ads, Meta Business Suite, GA4, and local SEO tools as detailed in the tech stack above.
• Education: Bachelor’s degree in Marketing, Communications, PR, or Business.
• Clearence: Must pass a background check and drug screen. This is a safety-sensitive role and requires passing a drug screen. We follow CDC, OSHA, and ADA guidelines to ensure a safe environment.

Qualifications

• Clearance: Must pass a background check and drug screen. This is a safety-sensitive role and requires passing a drug screen. We follow CDC, OSHA, and ADA guidelines to ensure a safe environment.

Skills

• Analytic & Business Intelligence: Google Analytics 4 (GA4)
• Paid Media Platforms: Meta Business Suite (Facebook/Instagram Ads Manager) and Google Ads (Search, Display, Local Services Ads)
• SEO & Reputation Management: Google Business Profile management, local SEO tools (e.g., SEMrush, Moz, l, Yext), and online review platforms
• Marketing Automation & CMS: Experience with email marketing tools (e.g., Mailchimp, ActiveCampaign) and CMS platforms (e.g., Open Dental, NexHealth, PlanetDDS Cloud9) is preferred
• Graphic Design (preferred, not required): Experience in Canva and Adobe Illustrator are a plus
• Writing: Experience writing professional ad copy, press-releases, and website content while using individual brand voice and standards.

Benefits

• 401(k) with company match
• Health insurance (5 plan choices)
• Dental & Vision insurance
• Paid time off (PTO) & 6 Paid Holidays
• Employee Assistance Program (EAP)
• Employee discounts & Cell phone discount policy
• Life & Disability insurance