Marketing Manager

Position Responsibilities

• Own and lead the company's marketing strategy across lead generation, email marketing, funnels, and conversion optimization.
• Develop and continuously test high-performing marketing hooks, messaging, and copy that attracts the ideal customer.
• Build, optimize, and own email segmentation, automation, and customer journeys.
• Analyze marketing performance and proactively recommend improvements based on data and testing.
• Lead and manage external marketing partners, including paid advertising, Instagram execution, website vendors, and other contractors.
• Partner closely with leadership on YouTube and podcast marketing initiatives while prioritizing performance marketing improvements.
• Optimize landing pages, sales pages, and funnel performance to improve conversion rates.
• Build scalable marketing systems and processes that support long-term growth.
• Stay current on marketing trends, consumer behavior, and emerging best practices while rapidly testing new ideas.
• Leverage AI responsibly to improve efficiency while ensuring all strategy, creativity, and final work reflects original human thinking.
• Present recommendations, insights, and performance updates to leadership with confidence and ownership.
• Complete a full audit of the existing marketing funnel within the first 60 days and deliver a written strategy with an execution roadmap.
• Own the marketing performance dashboard, ensuring every funnel, opt-in, and conversion path is tracked and reported weekly.
• Drive email list growth through thoughtful audience segmentation while monitoring list health, including open rates, click rates, and unsubscribe trends.
• Own the low-ticket customer acquisition funnel, including sales pages, order bumps, upsell sequencing, and ongoing optimization.
• Serve as the internal owner of the paid advertising agency relationship, ensuring accountability, communication, and measurable performance.
• Connect YouTube, podcast, social media, and other organic content into a cohesive customer journey with clear conversion pathways.

Qualifications

• Proven experience leading marketing strategy while remaining hands-on in execution.
• Strong copywriting skills with demonstrated success creating compelling hooks and messaging.
• Experience building and optimizing marketing funnels and email marketing systems.
• Strong understanding of customer journey mapping, segmentation, and conversion optimization.
• Experience managing external vendors, contractors, or agency partners.
• Comfortable operating in a fast-paced, entrepreneurial environment with changing priorities.
• Strong analytical mindset with a passion for experimentation and continuous improvement.
• Experience using AI tools to improve efficiency while maintaining originality and strategic thinking.
• Highly organized with strong project management and communication skills.
• Leadership experience or a desire to grow into a larger marketing leadership role.