Jobs · Marketing · North Carolina

Marketing Manager, Data & Analytics

BD · Durham, NC · 1 wk ago
On-siteMarketingFull-time

About the role

This individual will own the global product strategy and lifecycle management for the Data & Analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions.

Key Responsibilities

  • Lead product management for the data and analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions
  • Use customer insights to define data and analytics product roadmaps to drive incremental customer value
  • Serve as Marketing Core Team Lead for data and analytics innovation programs
  • Partner closely with the data and analytics marketing lead for the medication adherence portfolio to harmonize the strategy across product portfolios
  • Define monetization strategy for data and analytics portfolio
  • Effectively partner with product managers and Data & Analytics Core Team to prioritize and execute product roadmap and commercial strategy to ensure achievement of budgets, annual strategy review (ASR) plans, and longer-term sustainable growth in all customer segments
  • Conduct market research and competitive analysis to inform marketing tactics and portfolio roadmap

Required Qualifications

  • Bachelor's Degree in Marketing, Business, Engineering, Life Sciences, or related field
  • At least 5 years of product management, marketing, business development, innovation, or strategic planning experience
  • Must have pricing strategy experience
  • Ability to influence without authority and effectively work cross-culturally in a fast-paced, high-growth, matrixed environment
  • Analytical and process-oriented with the ability to translate general ideals, concepts, and trends into actionable plans and financial projections
  • Effectively prioritizes and allocates resources to drive most impactful business outcomes
  • Ability to work on several projects simultaneously
  • Ability to report onsite in Durham, NC at least 4 days a week
  • Flexibility to accommodate different time zones and travel up to 25% domestically and internally

Preferred Qualifications

  • MBA
  • Healthcare/Life Science industry experience
  • Experience with technical product management
  • Experience with revenue responsibility

Schedule

For most roles, we require a minimum of 4 days of in-office presence per week. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

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