Marketing Manager, Data & Analytics
BD · Durham, NC · 1 wk ago
On-siteMarketingFull-time
About the role
This individual will own the global product strategy and lifecycle management for the Data & Analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions.
Key Responsibilities
- Lead product management for the data and analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions
- Use customer insights to define data and analytics product roadmaps to drive incremental customer value
- Serve as Marketing Core Team Lead for data and analytics innovation programs
- Partner closely with the data and analytics marketing lead for the medication adherence portfolio to harmonize the strategy across product portfolios
- Define monetization strategy for data and analytics portfolio
- Effectively partner with product managers and Data & Analytics Core Team to prioritize and execute product roadmap and commercial strategy to ensure achievement of budgets, annual strategy review (ASR) plans, and longer-term sustainable growth in all customer segments
- Conduct market research and competitive analysis to inform marketing tactics and portfolio roadmap
Required Qualifications
- Bachelor's Degree in Marketing, Business, Engineering, Life Sciences, or related field
- At least 5 years of product management, marketing, business development, innovation, or strategic planning experience
- Must have pricing strategy experience
- Ability to influence without authority and effectively work cross-culturally in a fast-paced, high-growth, matrixed environment
- Analytical and process-oriented with the ability to translate general ideals, concepts, and trends into actionable plans and financial projections
- Effectively prioritizes and allocates resources to drive most impactful business outcomes
- Ability to work on several projects simultaneously
- Ability to report onsite in Durham, NC at least 4 days a week
- Flexibility to accommodate different time zones and travel up to 25% domestically and internally
Preferred Qualifications
- MBA
- Healthcare/Life Science industry experience
- Experience with technical product management
- Experience with revenue responsibility
Schedule
For most roles, we require a minimum of 4 days of in-office presence per week. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.