Marketing Data & Analytics Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes sections: The Opportunity, What You'll Do (with subsections), What You Bring, Tools & Experience..., Why Grow With Mattress Warehouse? Also there is introductory paragraph about company. We need to use

for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we should only include sections when posting has real specific content. The headings we can use are those from the list, but we can also use other headings? The instruction: "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests we should use those headings when appropriate. We need to map content to those headings. Let's see: - About the role: could be introductory paragraph describing role and mission. Could use "About the role". - Responsibilities: corresponds to "What You'll Do" sections. - Requirements: could be "What You Bring" (education, experience). - Qualifications: maybe "Tools & Experience That Can Help You Succeed" (skills/tools). - Skills: maybe also part of qualifications. - Benefits: "Why Grow With Mattress Warehouse?" includes benefits like impact, growth, voice, etc. - Pay: not mentioned, so omit. - Schedule: not mentioned, omit. We must not repeat job title as heading. No Job ID. We must preserve all substantive information, not invent or summarize away detail. Must not include boilerplate like EEO etc. Remove that. We need to output only HTML fragment, no /, no markdown fences. Let's extract content: Intro paragraph: "Build What's Next With a Company That's Growing Mattress Warehouse is growing—and we're looking for talented people who want to grow with us. As we continue our expansive growth across the country, we're investing in the people, technology, and capabilities that will help shape our next chapter. That means creating new opportunities for team members to make an impact, take ownership, develop their careers, and contribute to a company with ambitious plans for the future. Our mission is simple: Improving Lives through Quality Sleep. Our culture is grounded in four core values—Ownership, Trust, Teamwork, and Persistence—and those values guide how we work, how we lead, and how we grow together. Joining Mattress Warehouse means becoming part of an organization where your ideas matter, your work can influence real business decisions, and your career can grow alongside the company." That's about the role/company. Then "The Opportunity" paragraph: "We're seeking a Marketing Data & Analytics Manager to help turn data into decisions that drive our continued growth. Reporting to the Chief Marketing Officer, you'll play a highly visible role in measuring marketing performance, developing dashboards, uncovering customer and market trends, and translating complex information into clear recommendations for leadership. You'll work across Marketing, Ecommerce, Finance, IT, and Operations, helping our teams better understand what's happening across our business, why it's happening, and what we should do next. If you enjoy finding the story behind the numbers and want to see your insights translate into action, this is an opportunity to make an impact at an exciting point in our growth." That could be part of About the role or separate. We'll include in About the role. Then "What You'll Do" with subheadings: Marketing Analytics & Performance, Reporting, Dashboards & Data Visualization, Customer & Business Insights, Cross-Functional Partnership, Executive Communication. Each has bullet points (actually sentences). We need to convert each bullet list into

• . The content includes multiple sentences per bullet? Let's parse: Under Marketing Analytics & Performance: - Measure and report on marketing performance across digital and traditional channels. - Analyze campaign effectiveness and identify opportunities to improve performance and return on marketing investment. - Monitor trends across website traffic, store traffic, sales, customer acquisition, and other key business metrics. - Develop actionable recommendations to optimize marketing strategies and investments. - Connect marketing activity with broader customer and business performance. Under Reporting, Dashboards & Data Visualization: - Develop, maintain, and enhance dashboards using Power BI and other business intelligence and reporting tools. - Create weekly, monthly, and quarterly performance reporting for marketing and executive leadership. - Build reporting that makes complex information easy to understand and act on. - Track key performance indicators (KPIs), including: - Website traffic and digital engagement - Store traffic - Sales performance - Marketing campaign performance - SEO and organic search performance - Paid search and paid social performance - Social media performance - Email marketing results - Customer acquisition - Geographic, market, and store-level performance Under Customer & Business Insights: - Analyze customer behavior, purchasing patterns, and performance trends. - Evaluate geographic, market, and store-level results to uncover growth opportunities. - Identify opportunities to strengthen customer acquisition, engagement, and retention. - Support strategic initiatives with analysis and data-driven recommendations. - Turn complex datasets into meaningful insights that help teams make better decisions. Under Cross-Functional Partnership: - Partner with Marketing, Ecommerce, Finance, IT, and Operations teams. - Collaborate with agency partners to support accurate measurement and reporting. - Help establish and maintain reporting standards, KPI definitions, campaign naming conventions, and measurement practices. - Build strong partnerships across the organization and serve as a trusted resource for marketing and business analytics. Under Executive Communication: - Prepare dashboards, presentations, and reports for executive leadership. - Translate complex data into clear, concise, actionable insights. - Present findings, opportunities, and recommendations to stakeholders across the organization. - Help leadership understand not only what happened, but why—and what we can do next. Now "What You Bring": - Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field. - 5+ years of experience in marketing analytics, business intelligence, digital analytics, or a related field. - Experience analyzing multi-channel marketing performance. - Strong analytical, critical-thinking, and problem-solving skills. - Ability to translate data and trends into practical business recommendations. - Strong communication and presentation skills. - Ability to work independently while collaborating effectively across teams. - Ability to manage multiple priorities in a growing, fast-moving organization. Then "Tools & Experience That Can Help You Succeed" with subheadings: Analytics, Business Intelligence & Reporting; Digital Marketing Platforms; Additional Valuable Experience. Under Analytics, Business Intelligence & Reporting: - Power BI - Adobe Analytics - Google Analytics 4 (GA4) - Looker Studio - Microsoft Excel - Dashboard development and data visualization Under Digital Marketing Platforms: - Google Ads - Meta Ads - Microsoft Ads - SEO and search analytics tools - Email marketing platforms Under Additional Valuable Experience: - SQL - Ecommerce analytics - Retail analytics - Customer acquisition and retention analytics - Geographic and store-level performance analysis - Marketing attribution and campaign measurement Then "Why Grow With Mattress Warehouse?" with bullet points: - Make an impact. Your insights can directly influence marketing investments and business decisions. - Grow with the business. Our expansion across the country creates new challenges, opportunities, and possibilities for career development. - Have a voice. We value people who ask questions, challenge assumptions, and bring forward better ways of doing things. - Work across the organization. You'll collaborate with teams and leaders across multiple areas of the business. - Take ownership. We trust our team members to solve problems, pursue opportunities, and deliver results. - Be part of a meaningful mission. Everything we do connects back to Improving Lives through Quality Sleep. We need to map these to sections. We'll produce:

  About the role

  Intro paragraph + The Opportunity paragraph combined? Probably keep as one

  with both paragraphs? Could separate into two

  but still under same heading. We'll combine into one

  with both paragraphs separated by a space. Then

  Responsibilities

  Under that, we need subheadings? The instruction only says use

  for section headings; subheadings could be

  ? Not specified. Could just use

  for each major responsibility category? But they said use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So only those top-level headings. Under Responsibilities we can have

  • for each duty. But we have multiple categories; we could flatten all duties into a single list. However that would lose grouping but still preserve all info. The instruction: "Use
    • for any list of duties/requirements/benefits". So we can have multiple lists under the heading. We could have separate
      for each category, each preceded by maybe a

      but not required. Safer to just have one

      with all duties. But that may be less readable but still preserves all info. However we could also embed headings inside but not needed. Given they want a few substantive sections over many thin ones, we can keep Responsibilities as one section with a list of all duties (flattened). Similarly Requirements as list of qualifications. Qualifications as list of tools/experience. Benefits as list of why grow. Let's flatten. Responsibilities list items: - Measure and report on marketing performance across digital and traditional channels. - Analyze campaign effectiveness and identify opportunities to improve performance and return on marketing investment. - Monitor trends across website traffic, store traffic, sales, customer acquisition, and other key business metrics. - Develop actionable recommendations to optimize marketing strategies and investments. - Connect marketing activity with broader customer and business performance. - Develop, maintain, and enhance dashboards using Power BI and other business intelligence and reporting tools. - Create weekly, monthly, and quarterly performance reporting for marketing and executive leadership. - Build reporting that makes complex information easy to understand and act on. - Track key performance indicators (KPIs), including: - Website traffic and digital engagement - Store traffic - Sales performance - Marketing campaign performance - SEO and organic search performance - Paid search and paid social performance - Social media performance - Email marketing results - Customer acquisition - Geographic, market, and store-level performance - Analyze customer behavior, purchasing patterns, and performance trends. - Evaluate geographic, market, and store-level results to uncover growth opportunities. - Identify opportunities to strengthen customer acquisition, engagement, and retention. - Support strategic initiatives with analysis and data-driven recommendations. - Turn complex datasets into meaningful insights that help teams make better decisions. - Partner with Marketing, Ecommerce, Finance, IT, and Operations teams. - Collaborate with agency partners to support accurate measurement and reporting. - Help establish and maintain reporting standards, KPI definitions, campaign naming conventions, and measurement practices. - Build strong partnerships across the organization and serve as a trusted resource for marketing and business analytics. - Prepare dashboards, presentations, and reports for executive leadership. - Translate complex data into clear, concise, actionable insights. - Present findings, opportunities, and recommendations to stakeholders across the organization. - Help leadership understand not only what happened, but why—and what we can do next. But note the KPI list includes sub-items; we need to represent them as list items too. Could nest
      • . That's okay. Similarly Requirements list: - Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field. - 5+ years of experience in marketing analytics, business intelligence, digital analytics, or a related field. - Experience analyzing multi-channel marketing performance. - Strong analytical, critical-thinking, and problem-solving skills. - Ability to translate data and trends into practical business recommendations. - Strong communication and presentation skills. - Ability to work independently while collaborating effectively across teams. - Ability to manage multiple priorities in a growing, fast-moving organization. Qualifications (Tools & Experience) list: - Power BI - Adobe Analytics - Google Analytics 4 (GA4) - Looker Studio - Microsoft Excel - Dashboard development and data