Marketing Data & Analytics Manager
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate: EEO, etc. Also remove application instructions like "Apply today and grow with Mattress Warehouse." That's application instruction? Might be considered boilerplate; we should remove it. Also remove "Equal Employment Opportunity" section.
We need to include sections only when posting has real specific content.
Let's extract content:
Intro: "Build What's Next With a Company That's Growing Mattress Warehouse is growing—and we're looking for talented people who want to grow with us. As we continue our expansive growth across the country, we're investing in the people, technology, and capabilities that will help shape our next chapter. That means creating new opportunities for team members to make an impact, take ownership, develop their careers, and contribute to a company with ambitious plans for the future. Our mission is simple: Improving Lives through Quality Sleep. Our culture is grounded in four core values—Ownership, Trust, Teamwork, and Persistence—and those values guide how we work, how we lead, and how we grow together. Joining Mattress Warehouse means becoming part of an organization where your ideas matter, your work can influence real business decisions, and your career can grow alongside the company."
That's about the role/company. We'll put under
About the role
with containing that.
Next: "The Opportunity We're seeking a Marketing Data & Analytics Manager to help turn data into decisions that drive our continued growth. Reporting to the Chief Marketing Officer, you'll play a highly visible role in measuring marketing performance, developing dashboards, uncovering customer and market trends, and translating complex information into clear recommendations for leadership. You'll work across Marketing, Ecommerce, Finance, IT, and Operations, helping our teams better understand what's happening across our business, why it's happening, and what we should do next. If you enjoy finding the story behind the numbers and want to see your insights translate into action, this is an opportunity to make an impact at an exciting point in our growth."
That could be part of About the role or separate. Might be considered "About the role". We'll combine.
Then "What You'll Do" with subheadings: Marketing Analytics & Performance, Reporting, Dashboards & Data Visualization, Customer & Business Insights, Cross-Functional Partnership, Executive Communication. Each has bullet-like sentences. We'll treat as Responsibilities section with
- items.
We need to preserve all substantive information: each bullet point.
Let's list them:
Marketing Analytics & Performance:
- Measure and report on marketing performance across digital and traditional channels.
- Analyze campaign effectiveness and identify opportunities to improve performance and return on marketing investment.
- Monitor trends across website traffic, store traffic, sales, customer acquisition, and other key business metrics.
- Develop actionable recommendations to optimize marketing strategies and investments.
- Connect marketing activity with broader customer and business performance.
Reporting, Dashboards & Data Visualization:
- Develop, maintain, and enhance dashboards using Power BI and other business intelligence and reporting tools.
- Create weekly, monthly, and quarterly performance reporting for marketing and executive leadership.
- Build reporting that makes complex information easy to understand and act on.
- Track key performance indicators (KPIs), including:
- Website traffic and digital engagement
- Store traffic
- Sales performance
- Marketing campaign performance
- SEO and organic search performance
- Paid search and paid social performance
- Social media performance
- Email marketing results
- Customer acquisition
- Geographic, market, and store-level performance
Customer & Business Insights:
- Analyze customer behavior, purchasing patterns, and performance trends.
- Evaluate geographic, market, and store-level results to uncover growth opportunities.
- Identify opportunities to strengthen customer acquisition, engagement, and retention.
- Support strategic initiatives with analysis and data-driven recommendations.
- Turn complex datasets into meaningful insights that help teams make better decisions.
Cross-Functional Partnership:
- Partner with Marketing, Ecommerce, Finance, IT, and Operations teams.
- Collaborate with agency partners to support accurate measurement and reporting.
- Help establish and maintain reporting standards, KPI definitions, campaign naming conventions, and measurement practices.
- Build strong partnerships across the organization and serve as a trusted resource for marketing and business analytics.
Executive Communication:
- Prepare dashboards, presentations, and reports for executive leadership.
- Translate complex data into clear, concise, actionable insights.
- Present findings, opportunities, and recommendations to stakeholders across the organization.
- Help leadership understand not only what happened, but why—and what we can do next.
Now "What You Bring":
- Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
- 5+ years of experience in marketing analytics, business intelligence, digital analytics, or a related field.
- Experience analyzing multi-channel marketing performance.
- Strong analytical, critical-thinking, and problem-solving skills.
- Ability to translate data and trends into practical business recommendations.
- Strong communication and presentation skills.
- Ability to work independently while collaborating effectively across teams.
- Ability to manage multiple priorities in a growing, fast-moving organization.
That's qualifications/requirements. Could be split into Requirements and Qualifications but we can combine under one heading like "Requirements". The instruction says use headings like Requirements, Qualifications, Skills, Benefits. We need to decide which to use. We have qualifications (education, experience) and skills (tools). We'll put education/experience under "Requirements" maybe. And skills under "Skills". Or we could put under "Qualifications". Let's follow typical: Requirements = education/experience; Qualifications = maybe same; Skills = tools. We'll create:
Requirements
with - for education and experience items.
Skills
with - for tools and experience that can help you succeed.
But we also have "Tools & Experience That Can Help You Succeed" list: includes Power BI, Adobe Analytics, GA4, Looker Studio, Microsoft Excel, Dashboard development and data visualization, Digital Marketing Platforms (Google Ads, Meta Ads, Microsoft Ads, SEO and search analytics tools, Email marketing platforms), Additional Valuable Experience (SQL, Ecommerce analytics, Retail analytics, Customer acquisition and retention analytics, Geographic and store-level performance analysis, Marketing attribution and campaign measurement). We'll list each as
- .
Now "Why Grow With Mattress Warehouse?" includes benefits: Make an impact, Grow with the business, Have a voice, Work across the organization, Take ownership, Be part of a meaningful mission. We'll put under
Benefits
with - .
We should not include Pay or Schedule.
Now we need to output only HTML fragment, no extra text.
Let's craft.
We'll start with
About the role
...
Then Responsibilities
with each responsibility as - . However we have subheadings inside responsibilities. Should we keep subheadings? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. It didn't forbid inner headings, but we should follow only those headings. Could we embed subheadings as or just include them in - text? Probably better to keep as
- with the subheading as part of the text. Eg:
- Marketing Analytics & Performance: Measure and report on marketing performance across digital and traditional channels....
But that may be mixing. Simpler: each bullet as separate - with the description. We'll lose subheading grouping but still preserve all info. Could also make nested
but not required. We'll keep flat list.
Thus responsibilities list will be all bullet points from all subsections.
Similarly for Requirements list: education/experience items.
Skills list: tools etc.
Benefits list: items from Why Grow.
Now ensure we preserve all substantive information: we must not lose any detail. Let's copy each bullet exactly.
Let's list responsibilities bullets:
From Marketing Analytics & Performance:
- Measure and report on marketing performance across digital and traditional channels.
- Analyze campaign effectiveness and identify opportunities to improve performance and return on marketing investment.
- Monitor trends across website traffic, store traffic, sales, customer acquisition, and other key business metrics.
- Develop actionable recommendations to optimize marketing strategies and investments.
- Connect marketing activity with broader customer and business performance.
Reporting, Dashboards & Data Visualization:
- Develop, maintain, and enhance dashboards using Power BI and other business intelligence and reporting tools.
- Create weekly, monthly, and quarterly performance reporting for marketing and executive leadership.
- Build reporting that makes complex information easy to understand and act on.
- Track key performance indicators (KPIs), including:
- Website traffic and digital engagement
- Store traffic
- Sales performance
- Marketing campaign performance
- SEO and organic search performance
- Paid search and paid social performance
- Social media performance
- Email marketing results
- Customer acquisition
- Geographic, market, and store-level performance
Customer & Business Insights:
- Analyze customer behavior, purchasing patterns, and performance trends.
- Evaluate geographic, market, and store-level results to uncover growth opportunities.
- Identify opportunities to strengthen customer acquisition, engagement, and retention.
- Support strategic initiatives with analysis and data-driven recommendations.
- Turn complex datasets into meaningful insights that help teams make better decisions.
Cross-Functional Partnership:
- Partner with Marketing, Ecommerce, Finance, IT, and Operations teams.
- Collaborate with agency partners to support accurate measurement and reporting.
- Help establish and maintain reporting standards, KPI definitions, campaign naming conventions, and measurement practices.
- Build strong partnerships across the organization and serve as a trusted resource for marketing and business analytics.
Executive Communication:
- Prepare dashboards, presentations, and reports for executive leadership.
- Translate complex data into clear, concise, actionable insights.
- Present findings, opportunities, and recommendations to stakeholders across the organization.
- Help leadership understand not only what happened, but why—and what we can do next.
Now Requirements list:
- Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
- 5+ years of experience in marketing analytics, business intelligence, digital analytics, or a related field.
- Experience analyzing multi-channel marketing performance.
- Strong analytical, critical-thinking, and problem-solving skills.
- Ability to translate data and trends into practical business recommendations.
- Strong communication and presentation skills.
- Ability to work independently while collaborating effectively across teams.
- Ability to manage multiple priorities in a growing, fast-moving organization.
Skills list:
- Power BI
- Adobe Analytics
- Google Analytics 4 (GA4)
- Looker Studio
- Microsoft Excel
- Dashboard development and data visualization
- Digital Marketing Platforms:
- Google Ads
- Meta Ads
- Microsoft Ads
- SEO and search analytics tools
- Email marketing platforms
- Additional Valuable Experience:
- SQL
- Ecommerce analytics
-
for prose. We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate: EEO, etc. Also remove application instructions like "Apply today and grow with Mattress Warehouse." That's application instruction? Might be considered boilerplate; we should remove it. Also remove "Equal Employment Opportunity" section. We need to include sections only when posting has real specific content. Let's extract content: Intro: "Build What's Next With a Company That's Growing Mattress Warehouse is growing—and we're looking for talented people who want to grow with us. As we continue our expansive growth across the country, we're investing in the people, technology, and capabilities that will help shape our next chapter. That means creating new opportunities for team members to make an impact, take ownership, develop their careers, and contribute to a company with ambitious plans for the future. Our mission is simple: Improving Lives through Quality Sleep. Our culture is grounded in four core values—Ownership, Trust, Teamwork, and Persistence—and those values guide how we work, how we lead, and how we grow together. Joining Mattress Warehouse means becoming part of an organization where your ideas matter, your work can influence real business decisions, and your career can grow alongside the company." That's about the role/company. We'll put under
About the role
withcontaining that. Next: "The Opportunity We're seeking a Marketing Data & Analytics Manager to help turn data into decisions that drive our continued growth. Reporting to the Chief Marketing Officer, you'll play a highly visible role in measuring marketing performance, developing dashboards, uncovering customer and market trends, and translating complex information into clear recommendations for leadership. You'll work across Marketing, Ecommerce, Finance, IT, and Operations, helping our teams better understand what's happening across our business, why it's happening, and what we should do next. If you enjoy finding the story behind the numbers and want to see your insights translate into action, this is an opportunity to make an impact at an exciting point in our growth." That could be part of About the role or separate. Might be considered "About the role". We'll combine. Then "What You'll Do" with subheadings: Marketing Analytics & Performance, Reporting, Dashboards & Data Visualization, Customer & Business Insights, Cross-Functional Partnership, Executive Communication. Each has bullet-like sentences. We'll treat as Responsibilities section with
- items.
We need to preserve all substantive information: each bullet point.
Let's list them:
Marketing Analytics & Performance:
- Measure and report on marketing performance across digital and traditional channels.
- Analyze campaign effectiveness and identify opportunities to improve performance and return on marketing investment.
- Monitor trends across website traffic, store traffic, sales, customer acquisition, and other key business metrics.
- Develop actionable recommendations to optimize marketing strategies and investments.
- Connect marketing activity with broader customer and business performance.
Reporting, Dashboards & Data Visualization:
- Develop, maintain, and enhance dashboards using Power BI and other business intelligence and reporting tools.
- Create weekly, monthly, and quarterly performance reporting for marketing and executive leadership.
- Build reporting that makes complex information easy to understand and act on.
- Track key performance indicators (KPIs), including:
- Website traffic and digital engagement
- Store traffic
- Sales performance
- Marketing campaign performance
- SEO and organic search performance
- Paid search and paid social performance
- Social media performance
- Email marketing results
- Customer acquisition
- Geographic, market, and store-level performance
Customer & Business Insights:
- Analyze customer behavior, purchasing patterns, and performance trends.
- Evaluate geographic, market, and store-level results to uncover growth opportunities.
- Identify opportunities to strengthen customer acquisition, engagement, and retention.
- Support strategic initiatives with analysis and data-driven recommendations.
- Turn complex datasets into meaningful insights that help teams make better decisions.
Cross-Functional Partnership:
- Partner with Marketing, Ecommerce, Finance, IT, and Operations teams.
- Collaborate with agency partners to support accurate measurement and reporting.
- Help establish and maintain reporting standards, KPI definitions, campaign naming conventions, and measurement practices.
- Build strong partnerships across the organization and serve as a trusted resource for marketing and business analytics.
Executive Communication:
- Prepare dashboards, presentations, and reports for executive leadership.
- Translate complex data into clear, concise, actionable insights.
- Present findings, opportunities, and recommendations to stakeholders across the organization.
- Help leadership understand not only what happened, but why—and what we can do next.
Now "What You Bring":
- Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
- 5+ years of experience in marketing analytics, business intelligence, digital analytics, or a related field.
- Experience analyzing multi-channel marketing performance.
- Strong analytical, critical-thinking, and problem-solving skills.
- Ability to translate data and trends into practical business recommendations.
- Strong communication and presentation skills.
- Ability to work independently while collaborating effectively across teams.
- Ability to manage multiple priorities in a growing, fast-moving organization.
That's qualifications/requirements. Could be split into Requirements and Qualifications but we can combine under one heading like "Requirements". The instruction says use headings like Requirements, Qualifications, Skills, Benefits. We need to decide which to use. We have qualifications (education, experience) and skills (tools). We'll put education/experience under "Requirements" maybe. And skills under "Skills". Or we could put under "Qualifications". Let's follow typical: Requirements = education/experience; Qualifications = maybe same; Skills = tools. We'll create:
Requirements
with- for education and experience items.
Skills
with- for tools and experience that can help you succeed. But we also have "Tools & Experience That Can Help You Succeed" list: includes Power BI, Adobe Analytics, GA4, Looker Studio, Microsoft Excel, Dashboard development and data visualization, Digital Marketing Platforms (Google Ads, Meta Ads, Microsoft Ads, SEO and search analytics tools, Email marketing platforms), Additional Valuable Experience (SQL, Ecommerce analytics, Retail analytics, Customer acquisition and retention analytics, Geographic and store-level performance analysis, Marketing attribution and campaign measurement). We'll list each as
- .
Now "Why Grow With Mattress Warehouse?" includes benefits: Make an impact, Grow with the business, Have a voice, Work across the organization, Take ownership, Be part of a meaningful mission. We'll put under
Benefits
with- .
We should not include Pay or Schedule.
Now we need to output only HTML fragment, no extra text.
Let's craft.
We'll start with
About the role
...
ThenResponsibilities
- with each responsibility as
- . However we have subheadings inside responsibilities. Should we keep subheadings? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use
- for any list of duties/requirements/benefits, and
for prose. It didn't forbid inner headings, but we should follow only those headings. Could we embed subheadings as or just include them in
- text? Probably better to keep as
- with the subheading as part of the text. Eg:
- Marketing Analytics & Performance: Measure and report on marketing performance across digital and traditional channels....
But that may be mixing. Simpler: each bullet as separate- with the description. We'll lose subheading grouping but still preserve all info. Could also make nested
- but not required. We'll keep flat list.
Thus responsibilities list will be all bullet points from all subsections.
Similarly for Requirements list: education/experience items.
Skills list: tools etc.
Benefits list: items from Why Grow.
Now ensure we preserve all substantive information: we must not lose any detail. Let's copy each bullet exactly.
Let's list responsibilities bullets:
From Marketing Analytics & Performance:
- Measure and report on marketing performance across digital and traditional channels.
- Analyze campaign effectiveness and identify opportunities to improve performance and return on marketing investment.
- Monitor trends across website traffic, store traffic, sales, customer acquisition, and other key business metrics.
- Develop actionable recommendations to optimize marketing strategies and investments.
- Connect marketing activity with broader customer and business performance.
Reporting, Dashboards & Data Visualization:
- Develop, maintain, and enhance dashboards using Power BI and other business intelligence and reporting tools.
- Create weekly, monthly, and quarterly performance reporting for marketing and executive leadership.
- Build reporting that makes complex information easy to understand and act on.
- Track key performance indicators (KPIs), including:
- Website traffic and digital engagement
- Store traffic
- Sales performance
- Marketing campaign performance
- SEO and organic search performance
- Paid search and paid social performance
- Social media performance
- Email marketing results
- Customer acquisition
- Geographic, market, and store-level performance
Customer & Business Insights:
- Analyze customer behavior, purchasing patterns, and performance trends.
- Evaluate geographic, market, and store-level results to uncover growth opportunities.
- Identify opportunities to strengthen customer acquisition, engagement, and retention.
- Support strategic initiatives with analysis and data-driven recommendations.
- Turn complex datasets into meaningful insights that help teams make better decisions.
Cross-Functional Partnership:
- Partner with Marketing, Ecommerce, Finance, IT, and Operations teams.
- Collaborate with agency partners to support accurate measurement and reporting.
- Help establish and maintain reporting standards, KPI definitions, campaign naming conventions, and measurement practices.
- Build strong partnerships across the organization and serve as a trusted resource for marketing and business analytics.
Executive Communication:
- Prepare dashboards, presentations, and reports for executive leadership.
- Translate complex data into clear, concise, actionable insights.
- Present findings, opportunities, and recommendations to stakeholders across the organization.
- Help leadership understand not only what happened, but why—and what we can do next.
Now Requirements list:
- Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
- 5+ years of experience in marketing analytics, business intelligence, digital analytics, or a related field.
- Experience analyzing multi-channel marketing performance.
- Strong analytical, critical-thinking, and problem-solving skills.
- Ability to translate data and trends into practical business recommendations.
- Strong communication and presentation skills.
- Ability to work independently while collaborating effectively across teams.
- Ability to manage multiple priorities in a growing, fast-moving organization.
Skills list:
- Power BI
- Adobe Analytics
- Google Analytics 4 (GA4)
- Looker Studio
- Microsoft Excel
- Dashboard development and data visualization
- Digital Marketing Platforms:
- Google Ads
- Meta Ads
- Microsoft Ads
- SEO and search analytics tools
- Email marketing platforms
- Additional Valuable Experience:
- SQL
- Ecommerce analytics
-
- for any list of duties/requirements/benefits, and
- . However we have subheadings inside responsibilities. Should we keep subheadings? The instruction: use
- .
We should not include Pay or Schedule.
Now we need to output only HTML fragment, no extra text.
Let's craft.
We'll start with
- for education and experience items.