Manager, Data Science, Marketing Analytics
Match · Dallas, TX · 2 wk ago
HybridEngineeringFull-time
Overview
The Team: Match Group’s Analytics Team is seeking a Manager, Data Science with expertise in Marketing Analytics.
About the Role
As a data scientist, you will partner with Marketing teams at each of our BUs, providing support through advanced marketing measurement techniques, A/B test design and analysis, and data-driven insights through ad-hoc analyses, presentations, and automated reports and dashboards.
Responsibilities
- Master and be responsible for analyzing marketing responsiveness and business performance.
- Build industry leading models to better understand the impact of our marketing investments and strategy.
- Find the “story” in the data and communicate insights and opportunities with executives and other internal teams.
- Perform ongoing ad-hoc analyses to evaluate the efficiency of our marketing spend, build reporting infrastructure, and assist in making budgeting recommendations to optimize growth.
- Integrate captured event data with other customer data sources, such as surveys, ad publishers, and app store data.
- Support reporting and business intelligence needs of the entire Marketing team.
Requirements
- 5+ years of relevant experience in analytics or data science.
- Experience building Marketing Mix Models (MMM) and other marketing measurement techniques.
- Ability to think objectively and interpret meaningful themes from quantitative and qualitative data.
- Ability to build constructive and effective relationships with a broad and diverse group of business partners.
- Ability to execute complex analytics projects where you have to determine salient questions in a complex ecosystem and present action-oriented conclusions.
- Proficiency with SQL required.
- Strong coding capabilities, preferably in Python.
- Familiarity with BI concepts and tools, including data pipeline orchestration and dashboard creation.
- Knowledge of statistics, specifically experimental design and analysis.
- Proficiency in Microsoft Excel and Microsoft PowerPoint (or equivalents).
- Familiarity with common marketing KPIs, metrics, and growth experiments.
Qualifications
- Experience with user growth and acquisition across multi-brand consumer products is a plus.
Skills
- SQL
- Data wrangling
- Statistics
- Econometric modeling
- A/B testing
Benefits
- Mind & Body – Medical, mental health, and wellness benefits
- Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program
- Unplug – Generous PTO and 14 paid holidays
- Career – Annual training allowance for professional development and ERG membership opportunities and events
- Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
- Company Gatherings – Fun happy hours and company events
Pay
Competitive salary and benefits package.
Schedule
Vancouver office three days a week.