Manager, Marketing Analytics

VML, part of WPP, is seeking a strategic analytics professional with 5+ years of experience in data strategy, marketing analytics, or consulting to lead competitive intelligence and audience insights across the automotive category. The ideal candidate will analyze sales performance, media investment, web traffic, consumer sentiment, brand health, and survey data to identify market positioning, growth opportunities, and actionable recommendations for Mazda.

About the role

• Analyze competitive intelligence across automotive brands including sales performance, media investment strategy, web traffic, consumer sentiment, brand health tracking, and survey research to understand market positioning and identify growth opportunities for Mazda.
• Build and validate audience profiles and consumer segments while uncovering whitespace opportunities and emerging consumer trends to support strategic targeting recommendations.
• Monitor and interpret key competitive KPIs such as Share of Voice, Cross Shopping, Share of Search/Web Traffic, Consideration, Purchase Intent, sentiment, and Web Conversion Ratios to evaluate brand performance within the automotive category.
• Synthesize large, complex, and multi-source datasets into story-driven insights and strategic recommendations that inform brand, media, and audience strategies.
• Conduct social listening, competitive positioning, and consumer perception analysis to assess brand health, campaign performance, and competitor movement across the automotive landscape.

Requirements

• 5+ years of experience in data strategy, marketing analytics, or business consulting.
• Proven proficiency with syndicated data tools for market, social, and audience insights such as SimilarWeb, Vivvix, BrandWatch, Adobe Analytics, Dynata and Marketcast.
• Demonstrated ability to translate audience data into actionable segmentation and behavioral insights.
• Ability to connect marketing metrics to downstream business KPIs (pipeline, revenue, brand share, etc.).
• Fluency with AI tools and LLMs for business use.

Qualifications

• Experience with AI tools and LLMs for business use.

Benefits

The base salary range for this position at the time of this posting is $75,000—$130,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.