Manager, Marketing Analytics

Key Responsibilities

• Present analysis and test results and resulting recommendations to peers and senior management.
• Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.
• Communicate opportunities to drive financial goals cross-functionally by making suggestions that support site-wide objectives.
• Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level.
• Lead ongoing ad hoc analysis of critical business issues that impact marketing performance; translate analysis into executable recommendations.
• Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.
• Prioritize and manage execution of requests for report enhancements and analysis from business partners.
• Establish and evangelize improved data-driven views of performance.
• Prioritize and manage execution of requests for report enhancements and analysis from business partners.
• Manage analytic project prioritization based on business needs.
• Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot.
• Share leadership for the teams responsible for analytics (reporting and analysis) and, over-time, structured site (A/B, MVT) testing.
• Direct Manager/Direct Reports

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Manages a team of 1-5 direct reports.
• Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates).