Manager, Marketing Analytics

Help us bring the gift of health to life. Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry.

About the role

The Manager, Marketing Analytics leads measurement, analysis, and insight across all marketing channels including DTC, Amazon, and retail media. This role is responsible for translating complex data into clear, actionable insights that drive growth, improve efficiency, and inform strategic decision-making. The ideal candidate combines strong analytical rigor with the ability to influence stakeholders through data-driven storytelling. The Manager, Marketing Analytics reports to the Senior Director, Analytics.

Responsibilities

• Own end-to-end marketing performance measurement across paid media, Amazon, and retail channels
• Lead and establish best practices for marketing measurement including MMM, MTA, and incrementality testing
• Develop and maintain dashboards and reporting that track KPIs such as ROAS, CAC, LTV, incrementality, and funnel performance
• Partner closely with the Growth team to evaluate campaign effectiveness and optimize marketing budgets
• Analyze customer acquisition trends by channel, cohort, and product to inform growth strategy
• Provide clear recommendations and insights to senior stakeholders and leadership
• Ensure data quality, consistency, and best practices across marketing analytics methodologies

Requirements

• 5-8+ years of experience in marketing analytics, growth analytics, or a related role
• Strong background in analyzing paid media performance across platforms such as Meta, Google, Amazon, and TV media
• Proficiency with analytics and data tools including SQL, Python or R, and BI platforms
• Expertise in MMM, attribution, and performance measurement frameworks
• Experience working in DTC, omnichannel, or a digitally native brand preferred
• Strong communication skills and ability to manage cross-functional relationships
• Bachelor's degree in a quantitative field or equivalent relevant experience

Benefits

Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being — as well as peace of mind. These rewards — plus our new recognition program — ensure employees feel supported both at work and home. Benefits include:

• Annual performance bonus
• Medical, dental, and vision benefits
• 401K match
• Wellness benefits

Pay

National Target Base Pay Range: $100,000-$166,000. The salary range for this position is based on national standards. For candidates in California and New York metro, the Target Base Pay Range is $110,000-$184,000 to reflect the cost of living and market conditions in those areas. Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications, and job-related skills.