Marketing Manager Community & Events

About the role

The Marketing Manager, Community & Events supports the planning and execution of integrated marketing initiatives that strengthen PCMA member engagement, increase participation in community and industry programs, and contribute to event registration and membership growth. Partnering closely with the Global Community and Events Marketing Manager, this role has day-to-day marketing responsibility for a portfolio of PCMA member programs, events and the PCMA Foundation. The Manager translates program priorities into coordinated campaigns and communications across email, web, social, content, community, and partner channels. The Marketing Manager also supports marketing for PCMA’s marquee events and membership acquisition initiatives, working across Marketing, Community, Events, Membership, and Foundation teams. This role is ideal for a hands-on marketer who is highly organized, audience-focused, and skilled at managing multiple campaigns and stakeholders in a fast-paced environment.

Responsibilities

• Community & Portfolio Marketing: Support integrated marketing plans for assigned community programs and experiences, including CEMA Field Events, the PCMA Foundation, and Business Events Industry Week (BEIW). Coordinate audience segmentation, campaign scheduling, creative requests, web updates, and channel execution for assigned programs. Ensure marketing activities are delivered on schedule, aligned with PCMA brand standards, and coordinated with broader organizational priorities.
• Campaign Management & Execution: Execute multi-channel marketing campaigns across email, website, social media, community, content, partner, and other relevant channels. Develop and coordinate campaign briefs, email copy, web copy, promotional messaging, creative requests, and supporting assets in collaboration with internal teams. Maintain campaign calendars, project plans, deadlines, approvals, and asset requirements across multiple concurrent initiatives. Conduct quality assurance on marketing communications, links, audience selections, registration information, and campaign assets before deployment.
• Event & Membership Marketing Support: Support integrated marketing campaigns for PCMA’s marquee events, including campaign execution, audience communications, promotional assets, and registration-driving initiatives. Support membership acquisition campaigns that convert qualified prospects into PCMA members, including lead-nurture communications, benefit messaging, promotional campaigns, and event-to-membership conversion opportunities. Identify opportunities to cross-promote membership, community programs, Foundation initiatives, Field Events, BEIW, and marquee events across relevant audience touch