Marketing Manager, Children's & Young Adult (Hybrid)

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom, and many other regions worldwide. We are committed to publishing the best books in every genre and subject for all ages, with a focus on quality, excellence, and innovation across editorial, design, marketing, publicity, sales, production, and distribution. Our diverse international community includes nearly 300 publishing brands and imprints such as Ballantine Bantam Dell, Berkley, Crown, DK, Doubleday, Knopf, Penguin Books, Penguin Young Readers, Random House, Riverhead, Viking, and Vintage.

About the role

Penguin Young Readers is seeking a Manager to join the Marketing team. Reporting to the Director of Marketing & Analysis, this role focuses on developing and executing innovative, data-driven marketing campaigns to maximize the sales potential of high-performing backlist titles, ranging from board books to young adult. The Marketing Manager will extend the lifecycle of books already succeeding in the marketplace, identify opportunities to sustain and accelerate momentum, and drive discoverability across key consumer, retail, library, school, and digital channels.

Responsibilities

• Develop and execute comprehensive marketing plans for priority backlist and strong-selling titles to sustain and build on sales momentum.
• Identify opportunities to extend the commercial life of books through advertising campaigns, seasonal promotions, retailer programs, creative partnerships, and trend-driven activations.
• Analyze marketplace trends, consumer behavior, competitive activity, and sales data to inform campaign decisions.
• Partner with Sales teams to support retailer initiatives, promotional opportunities, merchandising programs, and account-specific marketing efforts.
• Collaborate with Publicity to amplify media, author, and event opportunities that drive sustained sales.
• Monitor title performance and proactively recommend tactics to drive continued growth.
• Leverage social media, influencer partnerships, content marketing, email marketing, and community engagement initiatives to expand audience reach.
• Coordinate with brand, education, and library teams to support broader market opportunities.
• Track and analyze campaign performance, sales trends, and key marketing metrics.

Requirements

• 4+ years of marketing experience, preferably within book publishing, media, entertainment, or consumer brands.
• Demonstrated success developing and executing integrated marketing campaigns that drive sales growth.
• Strong analytical skills with experience interpreting sales and consumer data.
• A genuine interest in children’s and young adult books, authors, readers, and marketplace trends.
• Excellent project management and cross-functional collaboration skills.
• Strong written, verbal, and presentation communication abilities.
• Experience managing budgets and prioritizing spend based on business impact.
• Proven ability to work both independently and collaboratively within a team.
• Proficiency with Microsoft Office Suite and the ability to learn new applications and systems.

Location & Schedule

This is a hybrid role based at Penguin Random House’s national headquarters in New York City. Candidates must reside within the New York City tri-state area and be available to work from the office at 1745 Broadway on an occasional, as-needed basis.

Pay

The salary for this position is $77,500 per year. All positions are currently eligible for an annual profit award or bonus, subject to company results.

Benefits

• Comprehensive medical, prescription drug, dental, and vision insurance.
• Health Care and Dependent Care Flexible Spending Accounts.
• Health Savings Account.
• Pre-Tax and Roth 401(k) retirement plans.
• Short- and Long-Term Disability Insurance.
• Life and AD&D Insurance.
• Commuter Benefits.
• Student Loan Repayment Program.
• Educational Assistance.
• Generous paid time off.