Marketing Manager_ Canada Marketing

Job Responsibilities

• Lead planning and execution of brand and product marketing strategies, programs, and initiatives aligned to business priorities and to the growth of the Canadian market.
• Define target customer segments and develop clear positioning and messaging to support brand, product, and market development goals in Canada.
• Identify and pursue opportunities to expand brand and product presence, awareness, and market share within the Canadian market.
• Translate marketing objectives into project plans, scopes, timelines, and budgets; track progress and adjust plans as needed.
• Develop and coordinate marketing campaigns, promotions, and supporting materials for all leaders and Wellness advocates that contribute to the growth of the Canadian market.
• Partner with cross-functional teams to align on requirements, timelines, approvals, and launch readiness.
• Manage relationships with external vendors and agencies, including selection support, briefing, deliverable review, and budget tracking.
• Establish and maintain marketing performance metrics; monitor results and report insights to guide decisions and support Canadian market growth strategy.
• Conduct or coordinate market and competitor analysis to identify opportunities, risks, and emerging trends specific to the Canadian landscape.
• Ensure marketing materials and messaging are accurate, consistent, and aligned with brand standards while remaining relevant to the Canadian market and customer base.
• Identify process improvements to increase marketing effectiveness, efficiency, and scalability.

Job Qualifications

• 5 years of relevant marketing experience as an individual contributor, plus 3 years of team leadership experience.
• Experience developing and executing marketing strategies, campaigns, and programs to support brand and product objectives.
• Ability to translate marketing goals into actionable project plans, timelines, and measurable outcomes.
• Working knowledge of marketing research, performance measurement, and basic analytical methods to evaluate results.
• Strong collaboration & communication skills, including experience partnering with cross-functional teams and coordinating work through influence.
• Experience managing vendors or agencies, including scoping work, reviewing deliverables, and tracking budgets.
• Clear written and verbal communication skills, with the ability to translate complex information into appropriate audience messaging.