Marketing Manager, Campaigns & Messaging- Spine

Johnson & Johnson MedTech · West Chester, PA · 6 days ago

On-siteMarketing$102k–$177k/yrFull-time

About the role

Johnson & Johnson is recruiting a Manager, Digital Marketing Campaigns & Messaging for Spine to join the Spine Downstream Marketing Team. This strategic role develops integrated marketing campaign strategies, messaging frameworks, and content plans that translate product strategies, value propositions, clinical evidence, and customer insights into clear, compelling campaigns across the Spine portfolio. The position is based in Warsaw, IN; West Chester, PA; Raynham, MA; or Palm Beach Gardens, FL, with remote work options considered on a case-by-case basis subject to company approval. On October 14, 2025, Johnson & Johnson announced plans to separate the Orthopaedics business to establish a standalone company operating as DePuy Synthes, anticipated to complete within 18–24 months; following the transaction, this role would become an employee of DePuy Synthes governed by Orthopaedics employment processes, programs, policies, and benefit plans.

Responsibilities

Campaign Strategy Leadership – Lead development of integrated marketing campaign strategies aligned with commercial, marketing, and business objectives. Build annual and launch-specific campaign roadmaps supporting portfolio priorities and growth initiatives. Translate product strategy, customer insights, and market opportunities into customer-focused marketing plans. Identify opportunities to create connected campaigns across customer segments, procedures, technologies, and care settings. Establish campaign governance, planning processes, and performance measurement standards.
Marketing Messaging & Content Strategy – Develop messaging frameworks, campaign narratives, value propositions, and storytelling strategies. Ensure consistency of messaging across all customer touchpoints, channels, and stakeholder audiences. Partner with platform marketing teams to evolve product positioning into market-ready customer communications. Guide development of claims-based content strategies leveraging clinical evidence and customer insights.
Campaign Development & Content Planning – Determine content requirements across digital, social, web, industry meetings, and field communications channels. Guide prioritization of campaign investments and resources.

Qualifications

Bachelor’s degree required; degree in Marketing, Communications, Digital Marketing, Business Administration, or related field preferred. MBA or advanced degree preferred.
5–10+ years of progressive experience in marketing, campaign strategy, communications, product marketing, or related commercial functions.
Demonstrated experience developing integrated marketing campaigns in a healthcare, medical device, pharmaceutical, or life sciences environment.
Experience leading messaging, positioning, and content strategy initiatives.
Strong strategic planning and cross-functional leadership capabilities.
Proven ability to influence senior stakeholders and drive alignment across matrixed organizations.
Exceptional communication, presentation, and storytelling skills.
Experience managing agencies, vendors, and external partners.
Spine or Orthopaedics experience preferred.
Experience supporting surgeon, healthcare professional, ASC, or healthcare system customer segments.
Knowledge of healthcare advertising, promotional review, and regulatory requirements.
Experience with product launch campaigns and omnichannel engagement programs.
Experience using customer insights and marketing analytics to guide decision making.

Skills

Preferred: Brand Positioning Strategy, Budgeting, Collaboration, Consulting, Content Management, Content Marketing, Cultural Communications, Customer Analytics, Data Visualization, Digital Channels, Digital Marketing, Digital Trends, Process Improvements, Report Writing, Technical Credibility, Technologically Savvy

Pay

Anticipated base pay range: $102,000.00 – $177,100.00 per year. This position is eligible to participate in the Company’s long-term incentive program.

Benefits

Consolidated retirement plan (pension) and savings plan (401(k)), subject to the terms of their respective plans.
Vacation – 120 hours per calendar year.
Sick time – 40 hours per calendar year (48 hours for Colorado residents; 56 hours for Washington residents).
Holiday pay, including Floating Holidays – 13 days per calendar year.
Work, Personal and Family Time – up to 40 hours per calendar year.
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child.
Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year.
Caregiver Leave – 80 hours in a 52-week rolling period.
Volunteer Leave – 32 hours per calendar year (10 days).
Military Spouse Time-Off – 80 hours per calendar year.