Marketing Manager, Brand Owner Growth, Global Performance Marketing

Skill Requirements

• Experience driving compelling creative strategy and execution at an agency or in-house creative team
• Bachelor's degree
• Experience developing cross-functional relationships with product, consumer research, and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience guiding creative input, development, and execution from concept to completion
• Experience managing and coordinating multiple projects simultaneously
• Experience in customer lifecycle marketing or partner marketing management
• Experience analyzing data quantitatively and using customer research, data, and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs

Responsibilities

• Serve as the single-threaded owner for Brand Owner Growth within SMB Global Performance Marketing, defining and executing strategies that drive adoption of Sponsored Brands and other brand-building capabilities
• Leverage Voice of Customer (VOC) research, advertiser feedback, segmentation, and performance data to identify growth opportunities, remove adoption barriers, and inform marketing, product, and roadmap decisions
• Develop and scale global, multi-channel Go-To-Market programs across Email, Seller Central, Ads Console, Amazon Ads Academy, and educational content to drive awareness, engagement, adoption, and retention
• Partner with Product, Sales, Finance, Product Marketing, and Marketing Effectiveness & Insights teams to influence roadmap priorities, launch new capabilities, and integrate solutions into scalable lifecycle marketing journeys
• Own quarterly and annual planning for Brand Owner Growth goals, including business case development, roadmap prioritization, success metrics, and stakeholder alignment
• Drive continuous optimization through experimentation, audience segmentation, lifecycle measurement, and performance analysis to improve advertiser engagement, retention, and long-term value
• Lead adoption of measurement solutions, AI-enabled advertising tools, and partner technology integrations while building scalable education and enablement programs
• Establish operational mechanisms, automation, and reporting frameworks to monitor adoption, engagement, attributed revenue, and long-term customer growth outcomes