Manager Global Brand Development & Marketing

Responsibilities

• Translate brand strategy into integrated go-to-market plans for assigned brands and priority products.
• Inclusive of objectives, positioning, target audiences, and channel mix.
• Execute campaigns across retail, media, digital and social, creator, PR, events and more in close partnership with Senior Managers, cross-functional teams, and agencies.
• Lead day-to-day program execution with internal and external partners, keeping work aligned, on brief, and moving forward.
• Write clear, effective briefs and support creative development and asset production from concept through delivery and localization, leveraging AI where appropriate.
• Deliver region-ready assets, toolkits, and calendars that enable adoption and adaptation at speed while maintaining brand cohesion.
• Track and measure against KPIs, synthesize learnings, and support optimization recommendations to improve impact.
• Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on-time delivery.
• Partner with regional marketing teams and key accounts to ensure local insights, retail moments, and channel realities are reflected in plans and executions.
• Work closely with Brand Creative to ensure visual and tonal consistency across platforms, activations, and content.
• Stay curious and proactively identify new formats, platforms, and cultural moments that help our brands connect authentically with consumers.
• Prepare clear updates, recaps, and presentations that communicate plans, progress, and results to stakeholders.

Requirements

• Education: Bachelor’s degree in marketing or related field. MBA a plus.
• 5+ years in integrated consumer marketing/brand management with proven campaign/brand activation experience.
• Toy, Game or Licensing experience a plus – though is not a requirement.
• Data-driven mindset: We pair art with science – and are driven by data and consumer insights.
• Team player: We are stronger together and thrive when we share and build on good ideas.
• Storyteller: Ability to organize and share sophisticated information in a compelling way using story to persuade an audience.
• Channel knowledge: Have knowledge of key marketing channels, including digital marketing and media, ecomm, social, YouTube, PR, and retail.
• Organization and detail orientation: The details matter when it comes to executing with excellence, especially as every team member will be expected to manage multiple projects at a time.
• Relationship builder: Strong leadership and networking abilities. This role works with many cross-functional teams and strong daily communication with our partners is a key to success.
• Business management: Proficiency in project management, Microsoft Office, and budget management.

Qualifications

• Education: Bachelor’s degree in marketing or related field. MBA a plus.
• Experience: 5+ years in integrated consumer marketing/brand management with proven campaign/brand activation experience.
• Toy, Game or Licensing experience a plus – though is not a requirement.
• Data-driven mindset: We pair art with science – and are driven by data and consumer insights.
• Team player: We are stronger together and thrive when we share and build on good ideas.
• Storyteller: Ability to organize and share sophisticated information in a compelling way using story to persuade an audience.
• Channel knowledge: Have knowledge of key marketing channels, including digital marketing and media, ecomm, social, YouTube, PR, and retail.
• Organization and detail orientation: The details matter when it comes to executing with excellence, especially as every team member will be expected to manage multiple projects at a time.
• Relationship builder: Strong leadership and networking abilities. This role works with many cross-functional teams and strong daily communication with our partners is a key to success.
• Business management: Proficiency in project management, Microsoft Office, and budget management.

Skills

• Data-driven mindset: We pair art with science – and are driven by data and consumer insights.
• Team player: We are stronger together and thrive when we share and build on good ideas.
• Storyteller: Ability to organize and share sophisticated information in a compelling way using story to persuade an audience.
• Channel knowledge: Have knowledge of key marketing channels, including digital marketing and media, ecomm, social, YouTube, PR, and retail.
• Organization and detail orientation: The details matter when it comes to executing with excellence, especially as every team member will be expected to manage multiple projects at a time.
• Relationship builder: Strong leadership and networking abilities. This role works with many cross-functional teams and strong daily communication with our partners is a key to success.
• Business management: Proficiency in project management, Microsoft Office, and budget management.

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

Pay

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package. Pay Range: $99,200 USD - $162,700 USD Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility.