Manager, Global Performance Marketing

Responsibilities

• Lead global B2B paid media programs across search, social, programmatic, and sponsorships
• Drive integrated campaigns from awareness through conversion, optimizing for pipeline and revenue
• Own campaign performance and B2B marketing KPIs (CPL, pipeline, conversion rates) tied to strategic business objectives
• Translate campaign data and competitive insights into clear optimization strategies and growth opportunities
• Continuously test (creative, messaging, landing pages) to improve ROI
• Partner with Sales, Regional Marketing, and Marketing Ops to improve lead quality and conversion to pipeline
• Align campaign strategy to business priorities across US and Europe
• Manage and scale agency partnerships, ensuring high-quality execution and continuous innovation
• Drive accountability through clear KPIs and performance reviews
• Collaborate with Web and Creative teams to optimize the end-to-end user journey
• Lead structured A/B testing programs to validate hypotheses and improve performance

Qualifications

• 7+ years in performance or digital marketing (B2B preferred)
• Proven experience managing paid media campaigns across multiple channels
• Experience driving measurable results (lead generation, pipeline, ROI)
• Leadership & Collaboration Experience leading cross-functional initiatives and/or managing teams or agencies
• Strong ability to partner with Sales and Marketing stakeholders
• Analytical & Strategic Skills deep understanding of campaign measurement, attribution, and optimization
• Ability to turn data into actionable insights and business recommendations
• Hands-on experience with platforms like Google Ads, LinkedIn, programmatic, or similar
• A test-and-learn mindset with strong attention to detail