Jobs · Marketing · Illinois

Marketing Manager, Bible Brands

Tyndale House Publishers · Carol Stream, IL · 1 mo ago
On-siteMarketing$57k–$67k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must remove boilerplate. Must preserve all substantive info. We need to parse description. First paragraph: description of company, mission, team. That's about the role? Could be "About the role" or "About Tyndale". The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content. We have description: "For more than 60 years...". That's about company. Could go under "About the role" maybe. Then "The Bible Marketing team is passionate...". That's also about team. Then "Join a team that values curiosity...". That's also about role. Then "As the Marketing Manager for Bible Brands, you'll serve...". That's role overview. Then "What You'll Do" list of responsibilities. Then "Skills And Qualifications Needed" list. Then after that: "After an initial training period, this role is open to a hybrid work schedule..." => schedule. Then "We want to hear more about you..." => application instruction (should be removed). Also "Tyndale has been repeatedly certified..." => maybe not needed. Then "Learn more about us..." => maybe not needed. Then "The hiring range for this position is $57,000 to $67,000 annually." => Pay. Then "Actual offers will take into consideration..." => maybe part of Pay. Then "A summary of Tyndale’s comprehensive benefits is: https://..." => Benefits. Thus we have sections: About the role (company description, team, mission), Responsibilities (What You'll Do), Requirements (maybe combine Skills And Qualifications Needed?), Qualifications (maybe separate?), Skills (maybe part of qualifications). The instruction says we can have sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which to include based on content. We have "Skills And Qualifications Needed" which includes both skills and qualifications. Could split into Qualifications (education, experience) and Skills (specific abilities). Let's extract. From "Skills And Qualifications Needed": - Bachelor's degree in Marketing, Business, Advertising, or a related field. (Qualification) - 3–5 years of marketing experience, preferably in publishing, consumer brands, ministry marketing, or a related industry. (Qualification/Experience) - Demonstrated ability to develop strategic marketing plans and execute integrated marketing campaigns across digital platforms, including email, social media, paid advertising, and content marketing. (Skill) - Strong communication, presentation, and copywriting skills, with the ability to craft compelling messaging and work effectively with cross-functional teams, well-known Christian leaders, and ministry partners. (Skill) - Strong analytical skills with the ability to interpret data, measure campaign performance, identify tracking opportunities, and make informed marketing decisions. (Skill) - Demonstrated ability to manage multiple projects, campaigns, stakeholders, budgets, and deadlines in a fast-paced environment. (Skill) - Proficiency with PowerPoint, Canva, Word, Excel, Familiarity with marketing analytics, email marketing, project management platforms, and experience with workflow plan software (Monday.com) preferred. (Skill) - A deep appreciation for the NLT and the importance of Bible brands across many consumer groups. (Skill/Qualification? maybe skill) - Ability to travel approximately 10% and lift up to 50 pounds. (Requirement? maybe qualification) - Personal alignment with and adherence to the Bible as God’s Word, and agreement with our Statement of Faith. (Requirement/Qualification) Thus we can have Qualifications: education, experience, travel/physical ability, alignment with Bible. Skills: the list of abilities. We also have "After an initial training period, this role is open to a hybrid work schedule..." => Schedule. Pay: hiring range. Benefits: link. Now About the role: we need to include substantive info about role, company, mission, team. Let's craft a concise paragraph(s) using the description. We must not invent or summarize away detail; preserve all substantive information. So we need to keep all details from description, but we can rephrase? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." Means we should not omit details, but we can rephrase? Probably we should keep the info but can be concise as long as we don't lose detail. However it's safer to keep the original sentences but maybe break into paragraphs. We need to avoid boilerplate like EEO, legal, etc. The description includes none of that except maybe the statement of faith (which is substantive). We'll keep. We must not include application instructions like "We want to hear more about you..." and cover letter suggestion, also "Learn more about us..." and "Tyndale has been repeatedly certified...". Those are boilerplate? They are not EEO but they are promotional. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should remove the lines about cover letter, learn more, best workplace certification. Also "We want to hear more about you and why you are interested in Tyndale and this role, so we highly recommend including a cover letter." That's application instruction -> remove. Also "Tyndale has been repeatedly certified as a Best Christian Workplace. Learn more about us and what we believe at www.tyndale.com/our-mission." That's promotional but maybe not boilerplate; but it's not about role specifics. Might be considered boilerplate? It's not EEO but it's promotional. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. It doesn't explicitly say remove promotional statements like "Best Christian Workplace". However it's not substantive to the role; but it's not prohibited. However we should aim to keep only substantive info about role. I'd remove that line as it's not essential to role description. Similarly "Learn more about us and what we believe at www.tyndale.com/our-mission." is a link; maybe not needed. I'd remove. Now we need to output HTML fragment only. Structure:

About the role

... (company description, mission, team, role overview)

Responsibilities

  • ... each duty

Requirements

... maybe combine education, experience, travel/physical, alignment?

Or we could use
    for list. But instruction: Use
    • for any list of duties/requirements/benefits, and

      for prose. So for requirements we should use list if it's a list. We have multiple items: Bachelor's degree, 3-5 years experience, ability to travel 10% and lift up to 50 pounds, personal alignment with Bible. That's a list. So use

        . Similarly Skills: list. Benefits: we have a link; could be

        with link? But instruction: Use

        • for any list of duties/requirements/benefits. Benefits is a list? It's just a link to summary. Could be

          with link. But we could treat as list with one item. Safer to use

          . Pay: we have range; could be

          . Schedule: hybrid work schedule; could be

          . Now we need to ensure we don't create sections with filler like "commensurate with experience". We have actual content. Now let's extract exact sentences. About the role: combine paragraphs: "For more than 60 years, Tyndale has helped readers discover the life-giving truths of God’s Word. Today we’re one of the largest independently owned Christian publishers in the world. Though our business has grown, our mission remains the same: to open God’s Word to as many as possible in language they can relate to and understand. The Bible Marketing team is passionate about helping people engage with God's Word by connecting readers with trusted Bible brands that meet them in every season of life. The team enjoys working collaboratively, thinking strategically, and solving creative marketing challenges together. While each team member works on their own product lines, they also partner closely with Sales, Design, Editorial, Digital Marketing, and Acquisitions to bring meaningful campaigns to life. Join a team that values curiosity, collaboration, and a shared passion for the mission behind the work. As the Marketing Manager for Bible Brands, you'll serve as a central driver of brand growth, product visibility, and sales support. You'll bring strategic thinking to position Bible products with market awareness and creative precision while developing meaningful measures of success. Working closely with internal teams, you'll create go-to-market plans for a variety of products, including those from high-profile Christian leaders. This role combines strategic leadership with hands-on execution across campaign planning, content development, digital marketing, and cross-functional coordination in a fast-moving environment where timely execution is essential." That seems to capture all. Now Responsibilities: from "What You'll Do" bullet points (they are sentences separated by periods). Let's list each: - Develop and execute comprehensive marketing strategies that elevate Bible brands across consumer, ministry, trade, retail, and direct-to-consumer channels. - Translate business objectives into actionable marketing plans, identifying target audiences, consumer needs, and market opportunities while adapting strategies based on campaign performance and business priorities. - Lead integrated marketing campaigns across digital, social, email, retail, ministry, and trade channels, coordinating campaign assets, promotional materials, sales tools, and launch resources to support successful product releases. - Craft compelling messaging and content strategies that differentiate Bible brands and resonate with pastors, church leaders, and broader Christian audiences. - Work closely with Sales, Digital Marketing, Design, Product, authors, ministry partners, vendors, and other stakeholders to manage workflows, align priorities, and ensure successful campaign execution. - Measure, analyze, and communicate campaign performance using digital analytics, retail trends, consumer insights, and other data to optimize future marketing strategies and improve ROI. - Make informed marketing decisions by balancing creative thinking with data-driven insights. - Represent Bible brands by presenting products and marketing plans at conferences, trade events, and other internal and external settings. We need to keep each as

        • . Now Requirements: list: - Bachelor's degree in Marketing, Business, Advertising, or a related field. - 3–5 years of marketing experience, preferably in publishing, consumer brands, ministry marketing, or a related industry. - Ability to travel approximately 10% and lift up to 50 pounds. - Personal alignment with and adherence to the Bible as God’s Word, and agreement with our Statement of Faith. Now Skills: list: - Demonstrated ability to develop strategic marketing plans and execute integrated marketing campaigns across digital platforms, including email, social media, paid advertising, and content marketing. - Strong communication, presentation, and copywriting skills, with the ability to craft compelling messaging and work effectively with cross-functional teams, well-known Christian leaders, and ministry partners. - Strong analytical skills with the ability to interpret data, measure campaign performance, identify tracking opportunities, and make informed marketing decisions. - Demonstrated ability to manage multiple projects, campaigns, stakeholders, budgets, and deadlines in a fast-paced environment. - Proficiency with PowerPoint, Canva, Word, Excel, familiarity with marketing analytics, email marketing, project management platforms, and experience with workflow plan software (Monday.com) preferred. - A deep appreciation for the NLT and the importance of Bible brands across many consumer groups. Now Benefits: we have "A summary of Tyndale’s comprehensive benefits is: https://www.tyndale.com/careers/." We'll output as

          Summary of Tyndale’s comprehensive benefits

          . Pay: "The hiring range for this position is $57,000 to $67,000 annually. Actual

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