Marketing Manager

About the Role

As the Marketing Manager (Contract), you will play a key role within a fast-paced, end-to-end corporate marketing department. Reporting to the Senior Director of Marketing, you’ll lead the planning and execution of integrated, omni-channel campaigns designed to drive enrollment growth and engagement across our network of online schools. In this role, you’ll champion the success of our local schools, collaborating closely with cross-functional teams including Enrollment, Creative, Web, Analytics, Corporate Communications, Email, Product, Social Media, and Market Research—as well as external partners and school leaders. Your contributions will ensure that prospective and current families clearly understand the value of our schools, directly advancing K12’s mission, enrollment, and retention goals. This is a contract position with potential for renewal or conversion into full-time based on performance.

The Marketing Manager (Contract) will oversee the strategy, development, execution, and measurement of marketing initiatives that support K12’s core business—the management of more than 70 online public and private schools. This includes setting clear campaign objectives, developing timelines and strategies, and partnering with internal and external teams to deliver compelling content across owned and organic channels (including web, SEO, social, and email). The Marketing Manager will also apply data-driven insights, AI-enabled tools, and performance testing to enhance campaign effectiveness, operational efficiency, and audience engagement. As K12’s online school portfolio continues to evolve, this position offers significant opportunity to drive innovation, improve customer experiences, and make measurable contributions to the organization’s strategic priorities.

Responsibilities

• Lead the development and implementation of integrated marketing strategies that drive enrollment growth, engagement, and retention across owned and organic channels, including web, email, social media, SEO, and digital content.
• Develop and manage comprehensive marketing plans for assigned schools, ensuring alignment with organizational goals, school value propositions, and target audience needs.
• Oversee the creation and optimization of high-performing content and messaging across owned channels, ensuring consistency, relevance, and alignment with brand standards and student/family insights.
• Deliver regular performance readouts using data and dashboards (CTR, engagement, conversion).
• Leverage data, technology, and AI tools to personalize campaigns and scale impact.
• Collaborate cross-functionally with creative, product, digital, and school leadership teams to ensure campaigns accurately communicate differentiators and drive measurable impact.
• Guide the strategic use of analytics and performance insights to evaluate campaign effectiveness, inform content strategy, and optimize marketing touchpoints for audience engagement and conversion.
• Lead SEO and organic growth strategies, ensuring school websites and content ecosystems are optimized for visibility, discoverability, and conversion.
• Foster collaboration with internal stakeholders (including regional and national teams) to align marketing efforts, share best practices, and ensure consistency in messaging and execution.
• Drive continuous improvement through experimentation, testing, and performance analysis, applying insights to enhance campaign effectiveness and operational efficiency.
• Support new school launches and major initiatives by managing cross-functional marketing efforts, ensuring on-time, on-brand, and data-informed execution.
• Mentor and support specialists or coordinators, providing guidance, feedback, and skill development in campaign management, content strategy, and use of emerging technologies.
• Stay ahead of digital, AI, and education marketing trends, proactively identifying opportunities to adopt new tools or methodologies that enhance marketing performance and innovation.
• Serve as a strategic partner and trusted advisor to school leaders and stakeholders, bringing insights, recommendations, and solutions that elevate brand presence and drive meaningful results.
• Travel 10% of the time (e.g., school board meetings, video shoots, team-building events).

This position has no formal supervisory responsibilities, though there may be opportunities to supervise and mentor interns.

Requirements

• 5-7 years of experience in marketing, specifically in campaign or integrated marketing, or an equivalent combination of education and experience.
• Ability to manage and juggle priorities on a daily basis and work independently.
• Highly organized, detail-oriented, and consistently meets deadlines.
• Strong written and verbal communication skills.
• High standards for quality and accountability in deliverables.
• Strong strategic thinking, analytical thinking, and problem-solving skills.
• Excellent presentation skills with the ability to leverage technology effectively.
• Excellent interpersonal and collaborative skills with the ability to build strong working relationships.
• Ability to work both independently and within a team-oriented environment.
• Strong project management and organizational skills with attention to detail.
• Experience setting and delivering against measurable marketing metrics.
• Ability to prioritize effectively and manage competing priorities to deliver and drive results.
• High level of quality and accountability for work product.
• Ability to clear a required background check.

Qualifications

• Product marketing experience.
• Experience or interest in the K–12 education or edtech sector.
• Previous collaboration with cross-functional remote teams.

Work Environment

This is a remote (i.e., at-home) position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Pay

We anticipate this position will pay $26.83 - $46.84 per hour. This is a temporary/contractor role, and compensation can vary based on factors including geographic location, experience, training, education, and local market conditions.

Benefits

Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.