Marketing Manager

About The Role

The Marketing Manager in the retail trade sector will lead the development and execution of comprehensive marketing strategies that drive brand growth and customer engagement within the food and beverage segment. This role is pivotal in aligning marketing initiatives with business objectives, ensuring that campaigns resonate with target audiences and enhance market presence. The manager will oversee event marketing and trade show participation to maximize brand visibility and foster strong industry relationships. They will also be responsible for designing and refining marketing collateral and menus, using customer feedback to optimize design and messaging. Ultimately, this position aims to elevate the brand’s competitive positioning through strategic channel marketing and innovative brand marketing efforts.

Responsibilities

• Develop and implement strategic marketing plans tailored to the food and beverage retail market to increase brand awareness and sales.
• Lead the design and execution of event marketing initiatives, including trade shows and promotional events, to engage customers and industry partners.
• Collaborate with cross-functional teams to create and refine marketing collateral and menu designs, incorporating customer and stakeholder feedback.
• Manage channel marketing efforts to optimize distribution and promotional activities across various retail platforms.
• Analyze market trends and campaign performance data to adjust strategies and improve marketing effectiveness continuously.

Qualifications

• Minimum Qualifications: Bachelor’s degree in Marketing, Business Administration, or a related field. Minimum of 5 years of experience in marketing within the retail trade or food and beverage industry. Proven experience in event marketing and trade show coordination. Strong knowledge of brand marketing and strategic marketing principles. Demonstrated ability to use customer feedback to modify and improve marketing designs and campaigns.
• Preferred Qualifications: Bachelor's in marketing or business administration. Experience with digital marketing tools and analytics platforms. Background in menu design and food and beverage product marketing. Familiarity with channel marketing strategies specific to retail trade. Experience managing marketing teams or cross-functional project groups.