Marketing Manager, App User Acquisition

What You Will Do

• Implement and optimize paid app marketing campaigns across acquisition and re-engagement — spanning walled garden and DSP inventory sources — with accountability to CAC, ROAS, and downstream retention metrics.
• Own day-to-day campaign operations: build, monitor, test, and iterate systematically, surfacing findings and recommendations to channel leadership.
• Analyze performance across the full tracking stack — MMP event data through to warehouse-level sessions and transactions — including web-to-app and app-to-web flows where attribution methodology, user identifier joins, and referral-tag logic intersect. Comfort troubleshooting tracking discrepancies across these environments is critical.
• Build and maintain performance dashboards and ad-hoc analyses, contextualizing paid app results within broader marketing activity including organic, CRM, and web.
• Run structured creative tests from brief through analysis — A/B framework design, asset performance evaluation, channel-specific iteration — and deliver clear takeaways that inform creative direction.
• Support app store optimization monitoring: keyword performance, creative asset health, and competitive landscape tracking.
• Participate in platform and vendor partnerships alongside channel leadership, representing program performance and surfacing alpha/beta opportunities.
• Stay current on mobile measurement evolution — SKAdNetwork, Privacy Sandbox, Telecommunication, incrementality methodologies — and flag implications for how we measure and optimize.

Benefits Summary

• Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated.
• In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter, and 401K benefits with company matching.