Senior Manager, Mobile User Acquisition (App Growth)

Job Summary

Begin is a market-leading early childhood platform delivering personalized, play-based learning to children ages 2–10 through its Early Learning Memberships©. The role is remote and reports to the Chief Marketing Officer.

About the Role

The Senior Manager, Mobile User Acquisition (App Growth) will own the growth strategy for Begin's digital app product lines, HOMER (learn-to-read program) and codeSpark (learn-to-code program), driving sustainable subscriber growth across the entire customer lifecycle. This is a highly cross-functional role that sits at the intersection of Marketing, Product, Data, Creative, and Engineering.

Responsibilities

• Develop and execute the overall growth strategy across the mobile customer lifecycle—from acquisition through retention and expansion.
• Identify and prioritize the highest-impact growth opportunities across marketing, product, and customer experience.
• Build scalable growth systems that improve efficiency while accelerating sustainable subscriber growth.
• Partner with Product to drive product-led growth initiatives and improve activation and engagement.
• Continuously identify new channels, partnerships, and growth levers to expand reach and diversify acquisition.
• Own performance marketing across key acquisition channels, including Meta, Google App Campaigns, Apple Search Ads, App Store Optimization, TikTok, DSPs and Programmatic partners, Affiliate and influencer partnerships, and emerging paid and organic growth channels.
• Optimize campaigns for quality subscribers, lifetime value, and efficient growth—not simply installs.
• Drive creative strategy for user acquisition.
• Drive CRM strategy and influence product engagement and retention by partnering closely with CRM Operations, Product, and Engineering teams:
• Optimizing onboarding and first-time user experiences
• Increasing activation and habit formation
• Improving subscription conversion and renewal
• Driving re-engagement initiatives
• Supporting referral and advocacy programs
• Identifying opportunities to increase customer lifetime value
• Build a culture of rapid experimentation by leading structured testing across creative concepts, messaging, audience targeting, bidding strategies, App Store Optimization (ASO), onboarding flows, pricing and trial experiences, lifecycle messaging, product growth initiatives, and more.
• Own acquisition reporting, projections, and budget pacing to hit monthly and quarterly goals.
• Collaborate with Data teams to refine attribution models (web + mobile), ensure accurate event tracking, and improve measurement frameworks.
• Maintain fluency in Google Analytics, Looker (or similar BI tools), mobile attribution platforms (e.g., AppsFlyer), SKAdNetwork, and iOS privacy changes (ATT).
• Translate performance data into actionable insights and clear executive-level communication.
• Drive Creative strategy and develop high-performing assets, including video, static, UGC-style content, and story-driven concepts tailored to families and parents.
• Use performance data to guide creative briefs and iteration roadmaps, leveraging lean resources and AI.
• Align with Product, CRM, Operations, and Engineering to ensure a seamless post-click and post-install experience that supports retention and lifetime value.
• Build strong relationships with platform partners and manage agency/vendor relationships.
• Communicate results, learnings, and recommendations clearly across teams and leadership.

Requirements

• Built and scaled growth programs for mobile consumer subscription products.
• Thought beyond acquisition and understood growth across the entire customer lifecycle.
• Had hands-on experience managing performance marketing across Meta, Google, Apple Search Ads, TikTok, and other digital channels.
• Understood subscription economics and optimized for long-term lifetime value.
• Partnered closely with Product teams on activation, onboarding, retention, and monetization initiatives.
• Loved experimentation and had experience building structured testing programs.
• Were highly analytical and equally comfortable diving into dashboards or presenting executive-level insights.
• Moved quickly, embraced iteration, and used data to guide decisions.
• Collaborated exceptionally well across Marketing, Product, Engineering, Creative, and Analytics.
• Balanced short-term growth opportunities with long-term brand and business health.

Qualifications

• 8+ years of experience in growth marketing, user acquisition, or lifecycle marketing for consumer mobile apps.
• Experience managing paid acquisition across Meta, Google App Campaigns, Apple Search Ads, TikTok, and additional performance channels.
• Experience with subscription-based consumer businesses.
• Strong understanding of mobile growth, retention, engagement, and monetization strategies.
• Experience developing experimentation frameworks and A/B testing programs.
• Strong analytical skills with experience using analytics and BI tools such as GA4, Looker, Amplitude, Mixpanel, or similar.
• Familiarity with AppsFlyer (or equivalent), SKAdNetwork, ATT, and modern mobile measurement.
• Experience managing meaningful marketing budgets and optimizing toward growth efficiency and ROI.

Benefits

• Comprehensive health coverage including medical, dental, and vision.
• 401(k) to support your long-term financial goals.
• Company-paid life insurance and disability coverage.
• Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
• Flexible PTO and sick time that we actually encourage you to use.
• Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.

Pay

MIN: $125,000 MAX: $150,000. This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors.

Equal Opportunity Employer

Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Location

Remote (United States)