App Growth Marketing Manager

About the role

This role is eligible for our hybrid work model: Two days in-office. From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide – capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more.

Responsibilities

• Contribute to the end-to-end mobile app acquisition strategy across paid channels (e.g., Meta, Google ACi, Apple Search Ads, TikTok, programmatic).
• Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword performance.
• Analyze performance data to uncover insights, trends, and opportunities to improve ROI and user quality.
• Collaborate with creative teams to test and evolve ad concepts, messaging, and app store assets.
• Collaborate with analytics and BI teams to define success metrics, implement tracking, and ensure data accuracy.
• Collaborate with product and CRM teams to improve onboarding, retention, and LTV of acquired users.
• Manage budgets, forecasts, and pacing to deliver efficient and scalable growth.
• Optimize web-to-app journeys: Help shape the conversion paths from web to app, improving landing experiences and increasing activation.
• Partner with Research, Product and Brand to ensure we communicate a clear and differentiated app value to new and existing users.
• Stay current with mobile ecosystem trends, privacy updates (e.g., SKAN, ATT), and best practices.
• Collaborate with product and CRM teams to improve onboarding, retention, and LTV of acquired users.

Requirements

• 3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition.
• Proven track record managing paid app install campaigns and ASO programs.
• Strong analytical and quantitative skills; proficiency with tools such as Appsflyer, Firebase, Adjust, Kochava, Tableau.
• Experience with A/B testing, creative optimization, and data-driven decision-making.
• Deep understanding of mobile attribution, tracking, and privacy frameworks.
• Exceptional collaboration skills and ability to work cross-functionally with marketing, product, and analytics teams.
• Passion for travel, technology, and innovation in the mobile space.

Qualifications

• Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust.

Skills

• Data analysis and interpretation.
• Mobile marketing and app acquisition strategies.
• Performance marketing and growth marketing techniques.
• SEO and branding expertise.
• Collaboration and communication skills.
• Adaptability and continuous learning.

Benefits

The salary range for this position is $95,000-$120,000. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

Pay

$95,000 - $120,000

Schedule

Two days in-office. Remaining days can be worked remotely or in the office.

Additional Information

For all current employees, please use the internal portal to find jobs and apply. External candidates are required to have an account before applying. When you click Apply, returning candidates can log in, or new candidates can quickly create an account to save/view applications.