Online App Store Manager (Growth Marketing)

About the role

You own the entire app store business for TrendLife across all RoW markets — not just acquisition, but the full lifecycle. New installs, trial conversion, subscription retention, churn reduction, LTV optimization, and revenue growth across four storefronts: Apple App Store, Google Play, Microsoft Store, and Mac App Store. You own the app store P&L.

Responsibilities

• P&L Ownership
• Acquisition and ASO
• Retention, LTV, and Lifecycle
• Product and Launch Coordination
• Ratings, Reviews, and Brand Health
• Cross-Functional Coordination

Requirements

• 3–5 years in app store management, mobile growth, or subscription lifecycle management — ideally owning both acquisition and retention for an app-based subscription product
• Hands-on ASO experience across Apple App Store and Google Play; Microsoft Store and Mac App Store is a bonus
• Experience managing a P&L or revenue target for an app store channel — you understand subscription economics, LTV, churn, and the full lifecycle, not just installs
• Experience with Apple Search Ads and/or Google App campaigns
• Strong working knowledge of Firebase — Analytics, Remote Config, A/B Testing, Cloud Messaging, and Crashlytics — as a day-to-day operational and experimentation platform
• Genuine curiosity about AI tools: you naturally gravitate toward using AI for research, analysis, and content creation — and you’re excited to learn Claude Code and build your own workflows
• Analytical mindset: comfortable with cohort analysis, retention curves, LTV modeling, and subscription funnel metrics — not just vanity install numbers
• Proficiency with ASO and app intelligence platforms: AppTweak, Sensor Tower, data.ai, SplitMetrics, or similar — for keyword tracking, competitive benchmarking, A/B testing store listings, and market sizing
• Familiarity with subscription analytics and revenue tools: RevenueCat, Adapty, or native App Store Connect / Google Play Console analytics for subscription performance, churn diagnostics, and pricing experiments

Qualifications

• Learning mentality above all — this is a role where you’ll grow fast if you bring curiosity and initiative

Skills

• AI tools: Claude Code, Python
• Mobile measurement and attribution platforms: AppsFlyer, Adjust, Branch, or Kochava
• Subscription analytics and revenue tools: RevenueCat, Adapty, or native App Store Connect / Google Play Console analytics

Benefits

• Not specified

Pay

• TBD

Schedule

• TBD