Marketing Lead, Communications, Social Media

Organization: Green Care Farms Inc. – a social enterprise providing an agricultural day program for people with dementia. Hours: 2–5 hrs/week. Virtual role; can be performed anywhere in Canada with computer and internet access. Flexible scheduling. Optional in-person Community Days on the farm in Milton, Ontario.

About the role

The Marketing Lead will collaborate with the Green Care Farms team and CEO to manage and grow the organization’s social media presence, create engaging content, and support communications that keep our community informed, appreciated, and connected.

Responsibilities

• Plan, implement, manage, monitor, and upgrade the organization’s social media platforms (Instagram, Facebook, TikTok, etc.), including layout and content.
• Use Canva to maintain and expand established brand templates and designs.
• Stay current on organizational activities, stories from program participants, and developments in dementia care and agricultural sectors.
• Create and maintain a content calendar to organize and schedule approved posts and social media strategies.
• Assist in developing, managing, and implementing planned social media strategies.
• Upload posts and stories about activities, events, initiatives, and other relevant information.
• Respond to and monitor comments and inquiries; engage with followers and care-farming/dementia communities to build and sustain Green Care Farms’ social presence.
• Participate in biweekly meetings to inform creative direction and content creation.
• Utilize social media analytics dashboards to track performance.
• Support communications related to public media inquiries.
• Create and maintain marketing materials, newsletters, and event creatives.
• Develop a monthly newsletter using MailChimp, incorporating content from social media channels.
• Create content aligned with the organization’s values, empowering people with dementia and discussing dementia supports in a friendly tone.
• Collaborate with team members to share and promote marketing materials, newsletters, and events.

Qualifications & Skills

• Passion for social change and creative supports for people living with dementia.
• Alignment with the benefits of care farming.
• Experience with Canva or similar drag-and-drop design tools; an eye for design.
• Some experience managing and creating online content; strong digital comfort.
• Background in communications, graphic design, content creation, writing, public relations, or social media marketing is an asset.
• Excellent writing and communication skills, including crafting compelling content with appealing visuals.
• Detail-oriented with a creative eye, strong organizational skills, and ability to work independently.
• Self-motivated, flexible, and able to check in periodically to respond to new developments.
• Team-oriented with a positive attitude and strong interpersonal skills.
• Entrepreneurial mindset—hardworking and committed to getting the job done.
• Interest in social enterprise development, dementia care, outdoor activities, or agriculture.
• Devoted to continuous improvement, growth, and learning.
• Motivated to support and advance Canada’s first outdoor dementia care program.