Communications and Marketing Lead
HybridOTHR$120k–$160k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title. Must not include Job ID etc. Must remove boilerplate.
We need to parse the posting.
First, location: "Austin, TX (hybrid, 3 days/week in office)" - that's schedule/hybrid info. So we can include Schedule section with that detail.
Full-time US work authorization required - that's a requirement.
About Warden AI: description of company - could be About the role? Actually "About the role" is a section heading for description of role. The posting includes "Why This Role Is Different", "Who We're Looking For", "What You'll Own", "What Success Looks Like In Your First 90 Days". Those are responsibilities and expectations. We'll need to extract responsibilities.
We need to produce sections: About the role (maybe a brief summary of role?), Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We must only include sections with real specific content. Let's see what we have.
Pay: Benefits section includes "$120,000-$160,000 base salary", "Meaningful equity (4 year vest, 1 year cliff)", "Healthcare coverage", "18 days paid time off, plus 8 US public holidays and sick leave", "Flexible / hybrid working environment". So we have Pay (salary range) and Benefits (other). The instruction says use
for section headings e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need separate Pay and Benefits sections. Pay: base salary range. Benefits: equity, healthcare, PTO, holidays, flexible/hybrid.
Schedule: "Austin, TX (hybrid, 3 days/week in office)" - that's schedule/hybrid. Also "Full-time". So schedule: Full-time, hybrid 3 days/week in office.
Requirements: "US work authorization required". Also maybe "8+ years in comms and/or marketing roles". Also "experience of selling to enterprise buyers and/or have experience working in a nonprofit, standard and certification body, B Corp or an advocacy organisations". Also "early in the leadership part of your career but have worked closely with a marketing lead and are ready to take then next step up". Also "thoughtful, strategic, organised thinker with high attention to detail". Also "genuinely strong writer and storyteller". Also "feel for movements". Also "can-do person, you like being in the weeds and making stuff happen". Also "comfortable growing into the scope before the title reflects it". Also "You are looking for a demand generation or growth role, because pipeline generation is not the priority here" (that's a negative). Also "You need direct reports, a large budget or an established brand in order to do your best work" (negative). Also "You prefer fully remote working, or are not open to being in Austin three days a week" (negative). Also "You want a defined playbook, which the product marketing largely has and the movement-building does not" (negative). These are more like "This Role Isn't for You If..." but still could be considered requirements? Probably we can include them under Requirements as they describe fit. But we should keep substantive content.
Qualifications: maybe overlapping with Requirements. The instruction distinguishes Requirements and Qualifications. Usually Requirements are must-haves, Qualifications are nice-to-haves. But we can decide based on content. The posting has "Requirements You'll Be a Great Fit If..." which includes many bullet-like statements. Then "This Role Isn't for You If..." which are disqualifiers. There's no separate Qualifications section. So we may omit Qualifications if no specific content.
Skills: maybe "strong writer and storyteller", "strategic, organised thinker", "attention to detail", "feel for movements", "can-do". Could be Skills.
But we need to avoid filler like "commensurate with experience". Not present.
We must preserve ALL substantive information; do not invent or summarize away detail. So we need to include all details from the posting, but we can condense into lists.
We must not include boilerplate like cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. The posting includes "Hiring Process" details: Founder Screen, Craft Deep Dive, Written Exercise, Exercise Review, Culture & Values Fit, Reference Checks & Offer. Those are application instructions; we should remove them. Also "We move quickly, and we aim to make this a thoughtful and structured experience..." etc. That's part of hiring process; remove.
Also "About Warden AI" description is company overview; could be part of About the role? Usually About the role is about the role itself, not company. But we could include a short paragraph about the company under About the role? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So About the role likely should describe the role, not the company. However we have no explicit "About the role" paragraph; we have "Why This Role Is Different" etc. That could be under Responsibilities or About the role. Let's treat "Why This Role Is Different" as About the role (description of role uniqueness). Then Responsibilities: "What You'll Own" and "What our Marketing Manager will own, with support from you". Also "What Success Looks Like In Your First 90 Days" could be part of Responsibilities or maybe a separate section but we don't have a heading for that; we can include under Responsibilities.
We need to ensure we don't create sections with filler. So we will include:
About the role
with paragraph(s) describing why role is different: combine "Why This Role Is Different" and maybe "Who We're Looking For"? Actually "Who We're Looking For" is more about candidate profile, could go to Requirements.
Let's extract:
Why This Role Is Different:
- Most marketing and communications leaders get to grow a company, but few get to define how a market thinks about something new, and here you'll do both.
- Warden is a growing B2B business, so part of this role is classic commercial marketing: content, comms, PR, product marketing, events and partners, aimed at buyers who need to trust what they're buying.
- The other part is bigger. Warden Assured is becoming the reference point for what trustworthy AI looks like, and it's your job to make that case to vendors, staffing firms, enterprises, regulators and the public.
- That work has more in common with a certification body or advocacy movement than a SaaS company, and it runs on storytelling, credibility and bringing people together around a shared standard.
- You might come from the commercial side or the mission-driven side. Either way, you'll find one half of this role familiar and the other a chance to stretch.
- The foundations are built, and what we need now is someone to turn them into a story the whole industry tells.
That's substantive.
Responsibilities: "What You'll Own" and "What our Marketing Manager will own, with support from you". Also "What Success Looks Like In Your First 90 Days". Let's list.
What You'll Own:
- Story and messaging
- Ownership of the Warden narrative, meaning what we say, in what words, and why anyone outside the company should care
- The messaging architecture behind Warden Assured, translating a rigorous technical standard into language that a CEO, a journalist and a job candidate can each make sense of
- Getting the words right, which here means testing what actually lands with a sceptical buyer, a regulator or a candidate, and rewriting until it does
- Ownership of the Warden brand and how it evolves, including a website refresh and a revised brand identity
- Movement-building
- Supporting the Warden Assured coalition of nonprofit and advocacy partners as a genuine industry movement rather than a marketing program
- Bringing new partners into that coalition and giving the existing ones something worth showing up for
- Our external presence across press, analysts, partners and the wider industry
- Supporting our external voices, including talks, op-eds, podcasts and written commentary
What our Marketing Manager will own, with support from you:
- Customer marketing and onboarding, making sure every new vendor, staffing firm or enterprise gets set up to see value fast
- Event prep, including the webinars and materials that support them
- Sales collateral, the decks, one-pagers and battlecards that help the team sell with confidence
- Product launches, from planning through to launch and promotion
What Success Looks Like In Your First 90 Days:
- You will understand the business and the audit methodology behind it
- You can tell the Warden story cold to a journalist, a customer or a sceptic, and you have begun sharpening how the rest of us tell it
- You've made progress on revamping Warden's messaging and positioning to the market
- You know our coalition partners and have formed a view on what the movement needs next
We can combine these into responsibilities list.
Requirements: from "Requirements You'll Be a Great Fit If..." and also "US work authorization required". Also "Full-time". Also location/hybrid maybe schedule.
Let's list:
- 8+ years in communications and/or marketing roles
- Experience selling to enterprise buyers and/or experience working in a nonprofit, standard and certification body, B Corp or an advocacy organization
- Early in the leadership part of your career but have worked closely with a marketing lead and are ready to take the next step up
- Thoughtful, strategic, organised thinker with high attention to detail
- Genuinely strong writer and storyteller, able to take something abstract and technical and make a stranger care about it, including the lived experience at the heart of this work
- Feel for movements, and you understand that persuading an industry to adopt a shared standard is a different craft from persuading a buyer to sign, and that the second does not teach you the first
- Can-do person, you like being in the weeds and making stuff happen
- Comfortable growing into the scope before the title reflects it
- US work authorization required
- Full-time position
Also "This Role Isn't for You If..." could be considered requirements but they are negatives; we could include them as requirements (i.e., you should NOT have these). But maybe we can omit as they are not positive requirements. However they are substantive info about fit. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we should include them, maybe under Requirements as "Not suitable if". But we could also create a separate section? Not in list. We'll include them under Requirements as bullet points prefixed with "Not suitable if". That preserves info.
Thus Requirements bullets:
- US work authorization required
- Full-time position
- 8+ years in communications and/or marketing roles
- Experience selling to enterprise buyers and/or experience working in a nonprofit, standard and certification body, B Corp or an advocacy organization
- Early in the leadership part of your career but have worked closely with a marketing lead and are ready to take the next step up
- Thoughtful, strategic, organised thinker with high attention to detail
- Genuinely strong writer and storyteller, able to take something abstract and technical and make a stranger care about it, including the lived experience at the heart of this work
- Feel for movements, and you understand that persuading an industry to adopt a shared standard is a different craft from persuading a buyer to sign, and that the second does not teach you the first
- Can-do person, you like being in the weeds and making stuff happen
- Comfortable growing into the scope before the title reflects it
- Not suitable if you are looking for a demand generation or growth role, because pipeline generation is not the priority here
- Not suitable if you need direct reports, a large budget or an established brand in order to do your best work
-