Marketing Intern - Entry Level (Recent College degree preferred) Local Candidates

Job Description

Generate new demand (e.g., individual leads and/or buying groups) for the sales organization to pursue based on hunting/own research and identified outbound lists provided
Qualify demand (e.g., individual leads and/or buying groups) against established criteria before passing to field sales as tele prospecting qualified leads (TQLs)
Discover, validate, and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field sales
Nurture predetermined groups of prospects using multiple touch tactics (e.g., telephone, email, social) and “re-engage with predetermined groups of prospects that were not yet ready to buy using a range of tactics (e.g., telephone, email, social)”.
Process (enter SFDC as required) outbound leads, both telephone and Web
Comply with all demand management–related service-level agreements
Provide accurate monthly forecasts to marketing and sales on the volume of qualified demand expected to reach the TQL stage or qualified demand stage
Track and manage prospecting, qualification, and nurture activities in the company's sales force automation (SFA) system
Reach and have meaningful, productive conversations with individuals representing the buyer personas (job roles) targeted by the organization

Experience and Education

• College degree preferred; high school required
• PREFERRED: Zero to two years of prospecting experience, depending on the complexity of the product/solution being sold, as well as the level of prospect called (e.g., IT buyer vs. CXO)
• Salesforce CRM knowledge preferred

Skills

• Strong verbal and written communication skills
• Active listening to assess prospect needs and opportunities
• Ability to articulate a reasonable value proposition on every call
• Ability to perform prospect and account research to prepare for calls
• Ability to use existing and emerging social media tools to monitor targeted accounts and buying groups
• Discipline and energy to maintain high activity volumes (e.g., a minimum of 25 outbound calls and 50 additional inbound touches per day)
• Comfort with ambiguity; highly adaptable to new circumstances
• Natural curiosity to interface with others and ask questions
• Confidence despite a potential lack of knowledge or seniority compared to the prospect being called on
• Competitive and motivated
• Self-starter who takes initiative to achieve goals
• Team player who is coachable and eager to learn
• Desire to continue to learn, whether to advance career in inside sales or transition to field sales