Marketing/Communications Intern

Job Duties

• Multi-Format Writing: Produce "digital-first" content including blog posts, e-newsletters, project profiles, and short-form video scripts.
• Basic Visual Assets: Use Adobe Creative Suite tools to create infographics, social cards, and simple video clips to accompany technical text.
• Social Media contribution: Draft, schedule, and/or monitor posts specifically for LinkedIn and X (Twitter), focusing on B2B thought leadership and strategic brand promotion.
• Potentially assist with advertising content for digital (banners) and print (display ads).
• Drafting PR Materials: Prepare standard press and B2B product releases.
• List Management: Research, maintain and update "hit lists" of market targets and B2B influencers.
• Event & Trade Show Logistics: Assist in the execution of virtual events, and in-person expo/marketing events.
• Market Monitoring: Track industry and market-specific news, competitor mentions, and "share of voice" using monitoring tools; provide periodic summaries.
• Search engine / AI optimization: Prepare website content with clear headings and FAQs to ensure it is easily cited by AI search summaries.
• Email & Lead Nurture: Assist in setting up prospect eBlasts and automated "drip" email campaigns.
• Data Entry & database work: Maintain the accuracy of prospect data.
• KPI Tracking: Help compile reports on "middle-funnel" metrics, such as website engagement, email open rates, and social media conversions.
• Attribution Support: Help connect marketing activities to the sales pipeline by tracking which pieces of content high-value leads interacted with.
• Market Research: Conduct "competitive audits" to identify gaps in competitor messaging or new opportunities in particular B2B sectors.
• Keep work area neat and clean.

Qualifications

• Must be currently enrolled in a Journalism, Strategic Communications, Public Relations, Marketing, or relative degree program.
• College-class level projects and portfolio examples are required.
• Prior related internship experience will be considered a PLUS.
• Ability to write for marketing, public relations and/or social media purposes.
• Possess a working knowledge of Adobe Creative Suite and Microsoft applications is preferred (Especially INDD, Excel, PowerPoint and Word).
• Experience using either Adobe Photoshop and Illustrator is desired but considered a plus.