Marketing Intelligence & Operations Analyst - PR and Marketing - Full Time 8 Hour Days (Exempt) (Non-Union)

About the role

The Marketing Intelligence & Operations Analyst plays a crucial role in analyzing data and workflows to drive growth, improve operational efficiency, and support data-informed decision-making.

Responsibilities

• Develop, maintain and evaluate dashboards, reports, scorecards and custom applications using Tableau, Power BI, Excel, Large Language Models and/or other tools to inform marketing, communications provider business development and operational decision-making.
• Analyze internal and external datasets, including campaign performance, audience segments, market trends, patient volumes, digital engagement, CRM data, clinical propensity models and business development data to identify trends, opportunities, and performance drivers.
• Interpret analytical findings and communicate timely, evidence-based insights and recommendations to internal stakeholders, department leadership and cross-functional partners.
• Evaluate patient journeys and engagement opportunities by identifying workflow gaps, audience needs, pain points, and opportunities to improve patient acquisition, engagement and drive new patient growth.
• Design, improve and document departmental workflows, reporting processes, and operational practices to increase efficiency, standardization, collaboration and operational readiness across the department.
• Develop executive presentations, strategic summaries, performance recaps and leadership-ready narratives that translate complex data, business information and operational priorities into clear recommendations and actionable next steps.
• Conduct recurring and ad hoc analyses related to marketing performance, patient journeys, provider business development and special strategic growth initiatives.
• Design, develop and implement AI-enabled tools, templates, prompts, automations and workflows that improve reporting, research, collaboration, operational efficiency and insight generation across marketing, communications and business development teams.
• Collaborate with marketing, digital, content, analytics, provider business development, clinical, operational, and agency partners to clarify business needs, gather requirements, validate findings, and advance cross-functional initiatives.

Requirements

• Bachelor’s Degree in Business, Advertising, Communications, Management or a related field.
• One to three years of relevant professional experience.
• Strong analytical and critical thinking skills, with the ability to interpret data, identify trends, and develop actionable insights.
• Strong written, verbal, and visual communication skills with the ability to tailor messaging to various audiences.
• Ability to synthesize data and information into clear insights, narratives, presentations, and recommendations.
• Strong organizational and project coordination skills with attention to detail and follow-through.
• Ability to support and contribute to cross-functional initiatives in a collaborative team environment.
• Comfortable learning and leveraging AI-enabled tools and emerging technologies to improve workflows, reporting, research, and operational efficiency.
• Curiosity and willingness to learn AI-enabled tools, automation methods, and emerging technologies that improve reporting, research, collaboration, and workflow efficiency.
• Ability to work collaboratively across marketing, digital, content, analytics, provider business development, clinical, operational, and agency teams.

Qualifications

• Familiarity with healthcare, marketing, CRM, or customer data platforms is preferred.

Skills

• Proficiency in Tableau, Power BI, Excel, and Large Language Models.

Benefits

N/A

Pay

The annual base salary range for this position is $68,640.00 - $112,370.00.

Schedule

N/A