Marketing Insights Campaign Specialist

Job Responsibilities

• Analyze regional markets, customer behavior, and campaign performance to identify growth opportunities.
• Develop insight-driven marketing strategies and campaign concepts.
• Plan and execute integrated campaigns across email, web, social media, SEO, and paid media.
• Partner with Marketing, Sales, Product, and regional teams to align campaigns with business priorities.
• Monitor KPIs, perform A/B testing, and optimize campaign performance and ROI.
• Develop compelling messaging and content that supports customer engagement.
• Present data-driven recommendations and campaign results to stakeholders.

Qualifications

• At least 2+ years of experience in digital marketing, campaign execution, or marketing analytics.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience managing multi-channel marketing campaigns.
• Working knowledge of email marketing, social media, web, paid media, and SEO fundamentals.
• Excellent communication and collaboration skills.

Work Environment

• This position is primarily remote and requires the ability to work effectively from a home office within Canada.
• Regular use of a computer, keyboard, mouse, telephone, and video conferencing tools is required.
• The role involves prolonged periods of sitting and working at a computer.
• Ongoing travel (up to 10–20%) may be required for team meetings, customer visits, industry events, or company conferences across Canada and the United States.
• The ability to communicate effectively in virtual and in-person environments is essential.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.