Marketing Insights and Analytics Manager- AZ, CA, CO, NV, OR, TX, WA, or UT

About the role

Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets. And because we’ve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice.

Responsibilities

• Works under limited supervision to lead analysis on key marketing initiatives and prepares executive reports on campaign performance, customer engagement, and ROI to inform strategic decision-making and enhance marketing effectiveness.
• Demonstrates a proven ability to translate complex analytical findings into a clear, persuasive narrative specifically for a marketing leadership audience.
• Connects data points directly to campaign strategy and business impact.
• Designs, executes, and analyzes complex marketing tests.
• Oversees public facing web properties, including controls on web page publishing, using analytics to measure results and inform strategy.
• Acts as liaison with martech, growth marketing, agency and segment marketing teams.

Qualifications

• Requires a Bachelor's degree and 6+ years of marketing, data science, data analytics, information systems, statistics or a related experience.
• Some managerial/supervisory experience required.
• A combination of education and experience may meet requirements.
• Proven Marketing Domain Experience: Requires a considerable working knowledge of all aspects of marketing strategies and tactics, including interactive, digital and print marketing.
• Experience with Power BI/Tableau/Adobe suite/ desirable.
• Ability to manage large projects, and agile product management/development.
• Solid management, organizational and communication skills, both written and verbal.
• Ability to set and maintain high quality work standards.
• Ability to deal effectively with people in various job capacities.
• Exceptional degree of ingenuity, creativity and resourcefulness in decision making and problem solving.