Marketing Analytics Manager

Primary Responsibilities

• Support global marketing operations by understanding business processes and generating analytics for various marketing areas (digital, marketing campaigns, eCommerce, etc.), as well as department leadership.
• Manage a team of marketing analysts that use tools, methodologies, and processes to transform and consolidate data and metrics into a visual format in the form of dashboards and reports to meet business needs.
• Lead marketing campaign reporting efforts to ensure all tracking, tagging and reporting align with project goals.
• Create, test and maintain reporting necessary to support business requirements.
• Recommend and develop new metrics to support the Global Marketing Strategic Plan and overall marketing efforts.
• Interpret and effectively communicate the results of analytical findings to technical and non-technical audiences.
• Manage analysis and reporting for measuring performance of major marketing programs/campaigns/platforms and conduct campaign post-mortem analyses.
• Provide expertise on Business Intelligence (BI) reporting, Looker Studio and other reporting tools and manage the governance and standards of marketing reporting dashboards.
• Manage the development of weekly/monthly/quarterly/annual performance reporting for the marketing leadership team.
• Responsible for coaching, motivating, mentoring, and developing direct reports to successfully take on additional responsibilities.
• Keep up-to-date and informed about digital technologies, eCommerce trends, and analytic tools and technology to make recommendations for enhancements to department’s overall analytics strategy.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Analytics, or Marketing Analytics, along with at least 5 years of related experience
• Non-degree considered if 12+ years of related experience along with a high school diploma or GED
• Occasional travel (0-5%)

Preferred Qualifications

• Previous experience in marketing or customer analytics.
• Microsoft Power BI experience and dashboard reporting.
• Experience defining analytical project requirements, performing data driven analysis and developing insights.
• Excellent analytical and problem-solving skills along with the ability to handle multiple tasks simultaneously.
• Hands on analytical tool skills.
• Ability to develop teams and lead people.
• Excellent written and verbal communication skills.
• Detailed working knowledge of business intelligence systems and database tools.
• Experience with Excel/spreadsheets for exporting and cleaning raw data to extract desired data points and graphs.
• Experience with Google Analytics, Google Looker Studio, Google Tag Manager, Google Business Profile, Power BI, and Amazon Seller Central.
• Ability to prioritize projects, work within short time frames, and meet deadlines.