Marketing Analytics Manager

How success is defined

Own the development and delivery of executive-level performance dashboards and reporting frameworks, providing meaningful context and business implications alongside data; proactively identify trends, diagnose root causes, and drive strategic recommendations and action plans with minimal guidance.

Lead and influence cross-functional collaboration with UX, development, and ecommerce teams to define, prioritize, and implement enhancements that improve customer acquisition, retention, and overall site performance; make informed trade-off decisions and clear blockers proactively.

Conduct advanced analyses of customer behavior, segmentation, and purchasing patterns to generate actionable insights that directly shape marketing strategies, promotional planning, and ecommerce growth initiatives; recommend and implement changes in partnership with stakeholders.

Champion continuous optimization by identifying systemic performance gaps, recommending innovative solutions, and ensuring accountability for execution across teams; set KPIs and track progress against them.

Exercise independent judgment to assess competing priorities, allocate resources effectively, and make sound, strategic decisions aligned with business objectives; escalate only when cross-functional alignment or resourcing constraints require it.

Present insights and strategic recommendations to senior leadership and stakeholders, influencing decisions through clear, data-driven storytelling and owning follow-through on outcomes.

Works effectively with others in a team environment to accomplish organizational goals and to identify and resolve problems.

Exhibits and adheres to the established Visual Comfort Company Values.

What you will bring

• Bachelor’s degree in a quantitative field (e.g., statistics, mathematics, business analytics) required; advanced degree preferred.
• 7+ years of progressive experience in an analytical role, preferably within marketing, ecommerce, or web analytics.
• Proficiency in SQL (writing and running queries) is required, along with large-scale data analysis and advanced Excel skills (formulas, pivot tables, data visualization, VBA).
• Extensive experience leveraging web analytics platforms (Google Analytics, Adobe Analytics) to drive data-driven strategies, optimize digital performance, and inform executive decision-making.
• Skilled in advanced configurations, custom reporting, and attribution modeling.
• Proficient in business intelligence and data visualization tools (Looker, Tableau, Power BI), with a proven track record of developing interactive dashboards, complex data models, and predictive analytics to support organizational goals.
• A/B testing experience is required, with familiarity in platforms such as Google Optimize, Fullstory, Adobe Analytics, or Bloomreach.
• Strong analytical and problem-solving skills with a proven ability to derive actionable insights from data.
• Exceptional communication skills with experience presenting to stakeholders at various levels.
• Self-starter with strong organizational skills, ability to prioritize multiple tasks, and work independently and collaboratively.
• Experience in luxury or high-end consumer products is a plus.
• Exceptional organizational and time management skills, with a strong attention to detail.
• Ability to prioritize and handle multiple tasks and changing priorities.
• Demonstrate exceptional communication across all contact channels, including email, chat and phone.
• Available to work a flexible schedule including weekends, early mornings, late evenings.

Compensation Range

$120,000 - $130,000