Marketing & Franchise Development Manager (Temporary)

About the role

The Marketing & Franchise Development Manager will support and drive efforts across commercial, e-commerce, and licensing businesses. They will develop and deploy creative strategies, campaigns, and assets globally, focusing on the development of licensed products.

Responsibilities

• Manage marketing relationships with game teams as it relates to Consumer Products & Licensing (CP&L) efforts.
• Manage communication, execution, and support materials between teams to secure and coordinate marketing for top CP initiatives.
• Support franchise-specific marketing programs for CP&L, including social, e-commerce, and other activations.
• Support commercial go-to-market planning and long-lead commercial strategies in partnership with internal and external partners.
• Represent and support AAA partner marketing efforts for consumer products across the AB franchise portfolio.
• Work with category/partner leads & DTC lead to provide marketing support for key partners & initiatives.
• Collaborate with the Director of E-Commerce on DTC stores marketing strategy, calendar, and execution.
• Attend Legends cross-functional meetings in collaboration with DTC lead.
• Develop and maintain relationships with key game teams to gather and source creative assets for style guide development.
• Collaborate with product development & category/partner leads to identify upcoming programs to advise creative asset strategies.
• Work with product development to identify and prioritize necessary internal game team approvals on artwork, creative, and other marketing assets needed for partner & game team support.
• Manage marketing comms & initiatives with approval support.
• Manage agency relationships and track and manage marketing/creative budgets.
• Track and report on campaign performance, partner engagement, and impact metrics for top campaigns every quarter.
• Maintain and manage all DLC requests for CP&L initiatives.
• Assist Sr. Director in evaluating programs impressions and impact.
• Participate in planning meetings with category, DTC, and brand teams to integrate consumer products into broader franchise/creative strategies (and vice versa).
• Partner with key stakeholders on the Call of Duty & Emerging Franchises team.
• Manage development of creative, execution of marketing support, and franchise information needed for consumer products initiatives.

Requirements

• Bachelor’s degree required in Marketing, Sales, Business; MBA or equivalent work experience preferred.
• 3+ years of Marketing or Creative Management or Sales experience or Digital/Brand Marketing experience at leading consumer packaged goods, licensing or entertainment software company strongly desired.
• Exceptional presentation skills across varying audiences from internal teams to senior leaders and retail customers.
• Interest in video games and the licensed consumer products industry preferred.
• Extremely organized and detail-oriented with solid Project Management abilities.
• Excellent interpersonal and relationship management skills.
• Ability to conceptualize new creative toolkits aligned with franchise strategies and communicate vision to agencies and partners.
• Strong proficiency in MS Excel and PowerPoint.
• Ability to own projects from start to finish and be a self-starter.

Qualifications

• Minimum Qualifications: Bachelor’s degree required in Marketing, Sales, Business; MBA or equivalent work experience preferred.
• Exceptional presentation skills across varying audiences from internal teams to senior leaders and retail customers.
• Interest in video games and the licensed consumer products industry preferred.
• Extremely organized and detail-oriented with solid Project Management abilities.
• Excellent interpersonal and relationship management skills.
• Ability to conceptualize new creative toolkits aligned with franchise strategies and communicate vision to agencies and partners.
• Strong proficiency in MS Excel and PowerPoint.
• Ability to own projects from start to finish and be a self-starter.

Skills

• Marketing Planning & Execution
• Project & Partner Management
• Call of Duty / Emerging Franchises/ Activision Franchise Coordination

Benefits

Activision Blizzard provides a suite of benefits that promote physical, emotional, and financial well-being for 'Every World' - we've got our employees covered!

Pay

The standard base pay range for this role is $82,240.00 - $152,160.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location.

Schedule

The role is anticipated to be assigned as a hybrid work model position, with some work on-site at an Activision Blizzard office and some work remote.