Marketing & Franchise Development Manager (Temporary)

About the role

The Marketing & Franchise Development Manager will support and drive efforts across our commercial, e-comm & licensing businesses. They will develop and deploy strategies, campaigns & assets globally, championing the portfolio of licensed products.

Responsibilities

• Manage marketing relationships with game teams as it relates to Consumer Products & Licensing (CP&L) efforts.
• Manage communication, execution & support materials between teams to secure & coordinate marketing for top CP initiatives.
• Support franchise-specific marketing programs for CP&L, including social, e-commerce, and other activations.
• Support commercial go-to-market planning and long-lead commercial strategies in partnership with internal & external partners.
• Represent & support AAA partner marketing efforts for consumer products across the AB franchise portfolio.
• Collaborate with the Director of E-Commerce on DTC stores marketing strategy, calendar & execution.
• Attend Legends cross functional meetings in collaboration with DTC lead.
• Develop and maintain relationships with external partners such as agencies, partners & licensees.
• Oversee agency relationships and track and manage marketing/creative budgets.
• Track and report on campaign performance, partner engagement and impact metrics for top campaigns every quarter.
• Manage marketing comms & initiatives with approval support.
• Manage development of creative, execution of marketing support, and franchise information needed for consumer products initiatives.

Requirements

• Bachelor’s degree required in Marketing, Sales, Business; MBA or equivalent work experience preferred.
• 3+ years of Marketing or Creative Management or Sales experience or Digital/Brand Marketing experience at leading consumer packaged goods, licensing or entertainment software company strongly desired.

Qualifications

• Exceptional presentation skills across varying audience from internal teams to Senior Leaders and Retail Customers.
• Interest in video games and the licensed consumer products industry preferred.
• Extremely organized and detail-oriented with solid Project Management abilities.
• Excellent interpersonal and relationship management skills.
• Strong proficiency in MS Excel and PowerPoint.
• Ability to own projects from start to finish & be a self-starter.

Skills

• Conceptualize new creative tool kits aligned with franchise strategies & communicate vision to agencies and partners.
• Strong written and verbal communications skills.

Benefits

Subject to eligibility requirements, the Company offers comprehensive benefits including: Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;401(k) with Company match, tuition reimbursement, charitable donation matching;Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others.

Pay

The standard base pay range for this role is $82,240.00 - $152,160.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location.

Schedule

The role is anticipated to be assigned as a hybrid work model position, with some work on-site at an Activision Blizzard office and some work remote.