Franchise Development Manager

Description Salary: $80,000-90,000 Location: Hybrid role Job Summary The Franchise Development Manager is responsible for driving the growth of the Snap Fitness brand across the United States and Canada. This sales-focused role leads the end-to-end franchise sales process—from generating leads to finalizing franchise agreements. The Manager will also manage sales of additional territories to current franchisees. The ideal candidate is self-driven, goal-oriented, and thrives in a dynamic, relationship-focused sales environment. Key Responsibilities Franchise Sales & Lead Management Manage the full franchise development cycle, including prospecting, qualification, presentations, negotiations, and deal closures.Conduct discovery calls and in-depth presentations with potential franchisees to effectively communicate the Snap Fitness business model and growth opportunities.Follow up on inbound leads and proactively source new prospects using industry networks, referrals, and franchise expos. Franchise Expansion with Existing Owners Identify opportunities for multi-unit expansion with current Snap Fitness franchisees.Partner with operations and marketing to present new territory opportunities and growth strategies. Sales Metrics & Reporting Track and analyze key franchise sales metrics (conversion rates, pipeline progress, lead source performance).Maintain accurate and up-to-date records in lead management systems (e.g., FranConnect or similar CRM tools).Provide regular reporting and insights to leadership to inform strategic direction. Cross-functional Collaboration Work closely with internal departments such as Marketing, Operations, and Franchise Administration to ensure a seamless onboarding and transition process for new franchisees.Provide feedback on market trends and lead quality to help refine messaging and campaigns. Events & Representation Represent Snap Fitness at franchise expos, trade shows, and industry events to promote brand visibility and attract potential franchisees. Compliance Ensure all franchise sales activities comply with federal, state/provincial, and international franchise regulations.Collaborate with legal and franchise administration teams to ensure all documentation and disclosure processes are properly followed. Other Duties Perform other job-related duties as assigned to support the success of the broader business objectives. Requirements Qualifications and Education Requirements Bachelor’s degree in business administration, Marketing, or a related field.5-7 years of franchise sales experience or experience in a similar consultative, relationship-based sales environment.Background in the fitness industry or working with health/wellness franchise brands.Experience using lead management systems like FranConnect, Salesforce, or similar CRMs.Familiarity with Franchise Disclosure Documents (FDDs) and franchise compliance regulations. Skills And Competencies Sales & Relationship Building Strong presentation, negotiation, and communication skills.Ability to build and maintain long-term relationships with prospective and existing franchisees.Consultative sales approach with a focus on alignment between candidate goals and brand strategy. Business Acumen Strong understanding of franchising models and small business ownership.Ability to assess candidate financial capability and operational fit for franchise ownership. Self-Motivation & Drive Results-oriented and proactive in meeting or exceeding sales targets.Comfortable working independently while collaborating with internal teams.