Franchise Development Manager

Key Responsibilities

• Manage the full franchise development cycle, including prospecting, qualification, presentations, negotiations, and deal closures.
• Conduct discovery calls and in-depth presentations with potential franchisees to effectively communicate the Snap Fitness business model and growth opportunities.
• Follow up on inbound leads and proactively source new prospects using industry networks, referrals, and franchise expos.
• Identify opportunities for multi-unit expansion with current Snap Fitness franchisees.
• Partner with operations and marketing to present new territory opportunities and growth strategies.
• Track and analyze key franchise sales metrics (conversion rates, pipeline progress, lead source performance).
• Maintain accurate and up-to-date records in lead management systems (e.g., FranConnect or similar CRM tools).
• Provide regular reporting and insights to leadership to inform strategic direction.
• Cross-functionally collaborate with internal departments such as Marketing, Operations, and Franchise Administration to ensure a seamless onboarding and transition process for new franchisees.
• Provide feedback on market trends and lead quality to help refine messaging and campaigns.
• Represent Snap Fitness at franchise expos, trade shows, and industry events to promote brand visibility and attract potential franchisees.
• Ensure all franchise sales activities comply with federal, state/provincial, and international franchise regulations.
• Collaborate with legal and franchise administration teams to ensure all documentation and disclosure processes are properly followed.

Requirements

• Bachelor’s degree in business administration, Marketing, or a related field.
• 5-7 years of franchise sales experience or experience in a similar consultative, relationship-based sales environment.
• Background in the fitness industry or working with health/wellness franchise brands.
• Experience using lead management systems like FranConnect, Salesforce, or similar CRMs.
• Familiarity with Franchise Disclosure Documents (FDDs) and franchise compliance regulations.

Skills And Competencies

• Strong presentation, negotiation, and communication skills.
• Ability to build and maintain long-term relationships with prospective and existing franchisees.
• Consultative sales approach with a focus on alignment between candidate goals and brand strategy.
• Strong understanding of franchising models and small business ownership.
• Ability to assess candidate financial capability and operational fit for franchise ownership.
• Results-oriented and proactive in meeting or exceeding sales targets.
• Comfortable working independently while collaborating with internal teams.