Marketing Executive (NYC)

SIBIE Ltd is a healthcare group rapidly expanding services across the UK, Europe, the USA, and the Gulf region, and a preferred partner for leading healthcare organisations.

About the role

We are looking for a dedicated and motivated Marketing Executive to join our ever‑growing team in New York City, USA. The ideal candidate will have strong hands‑on experience in e‑commerce marketing, ideally within an online pharmacy or telehealth brand, and will help grow our online sales in the US market. We are also looking for someone who is presentable and confident on camera, happy to appear in video content and represent our brands across digital platforms.

Responsibilities

• Plan and run e‑commerce marketing campaigns that drive traffic, conversions, and repeat orders on our US online store
• Manage and optimise paid campaigns on Meta, Google, and other relevant channels, tracking spend, ROAS, and cost per acquisition
• Build and manage email and SMS campaigns and automated flows, including welcome, abandoned cart, and win‑back journeys
• Work on product pages, landing pages, and promotions to improve conversion rates on our e‑commerce store
• Appear on camera in video content for social media, ads, and product launches, presenting our products and services with confidence
• Create and coordinate marketing content with the design, video, and social media teams
• Ensure all marketing for telehealth and prescription products follows US advertising rules (FDA, FTC, and platform policies), working closely with our clinical team
• Monitor campaign performance and report weekly results with clear recommendations for improvement
• Keep up to date with e‑commerce, online pharmacy, and telehealth marketing trends in the US market

Requirements

• Minimum of 2 years of proven experience in e‑commerce marketing (must)
• Experience marketing for an online pharmacy, telehealth, or healthcare e‑commerce brand (ideally)
• Hands‑on experience with e‑commerce platforms such as Shopify, and email/SMS tools such as Klaviyo
• Practical experience running paid campaigns on Meta and Google Ads
• Presentable, confident, and comfortable appearing on camera and presenting in video content
• Strong analytical skills, with the ability to read campaign data and turn it into action
• Awareness of US advertising rules for telehealth and prescription products is a strong advantage
• Excellent written and spoken English

Benefits

• Visa sponsorship for eligible candidates
• Flexible work arrangements across our premises
• Commitment to a workplace built on respect, diversity, and inclusion where every individual is valued and empowered to thrive