Marketing Executive - Miami - Hermès Perfume & Beauty

About the role

The successful candidate will join the Hermès Parfums Americas team based in Miami, reporting to the Marketing Director. They will collaborate with the entire team to support the marketing department in developing and implementing short and long-term marketing strategies and animations in Travel Retail Americas, South and Central Americas Local Markets, and the Caribbean.

Responsibilities

• Support the development and execution of the regional marketing strategy alongside the Marketing Director.
• Execute the annual marketing plan in partnership with local distributors, retailers, and Hermès Stores teams to ensure excellence in brand visibility and commercial performance.
• Monitor, analyze, and report on the effectiveness of launches, activations, and animations through comprehensive 360° performance reports across key markets and operators.
• Develop and implement measurable initiatives to increase brand awareness, client engagement, and business performance in strategic markets.
• Ensure the consistent implementation of the Visual Merchandising strategy across the region.
• Partner with local suppliers and vendors on the development and production of merchandising materials when required.
• Monitor merchandising compliance and execution quality across the region to ensure a premium and consistent client experience.
• Execute and monitor the regional trade marketing plan across all channels in alignment with global brand objectives and commercial priorities.
• Coordinate the implementation of trade marketing activations with distributors and retail partners while ensuring compliance with approved budgets.
• Prepare creative briefs and coordinate with external vendors and agencies in line with brand and visual merchandising guidelines.
• Manage relationships with regional vendors and suppliers to ensure high-quality execution and timely delivery of marketing materials and activations.
• Monitor, analyze, and report on the performance of launches, events, and trade marketing activations through qualitative and quantitative KPIs, including actionable recommendations for optimization.
• Support the amplification of key launches and activations across digital and social media channels in collaboration with local partners and internal stakeholders.
• Analyze the catalogue performances and make recommendations.
• Lead the preparation and consolidation of the annual regional marketing budget in alignment with strategic priorities and business objectives.
• Monitor and track marketing investments of your region across activations, launches, and visual merchandising to ensure optimal allocation and adherence to global guidelines.
• Analyze marketing spend performance and provide recommendations to optimize ROI and improve the efficiency of regional investments.
• Ensure accurate recording, follow-up, and reporting of all marketing expenses related to your region, using internal financial tools (MEO).
• Collaborate with Marketing, Commercial, and Operations teams to align budget allocation with commercial priorities and key market opportunities.
• Partner with the Marketing Director and cross-functional teams (Commercial and Operations) to establish annual forecasts for novelties and product launches within your region.
• Define and manage the annual pricing positioning strategy across the region to ensure competitiveness, profitability, and brand consistency.
• Assist in the preparation of materials and presentation of large meetings and retailers meetings.
• Organize PR events and launch presentations to the press and influencers in major countries.
• Organize special regional events and meetings (Beauty Advisers Seminar, Regional Meeting and Team Buildings).

Qualifications

• Bachelor’s in Business or marketing, MBA is a plus.
• Minimum 3-5 years’ experience working in a marketing role in luxury, Perfumes and Cosmetics Industry.
• Demonstrable understanding of the retail landscape in the Americas and ability to deliver core marketing services.
• Highly analytical, proactive, and detail-oriented profile with strong multitasking and project management abilities.
• Collaborative team player with strong problem-solving skills.
• Strong understanding of the luxury industry, client experience standards, and high-net-worth consumer expectations.
• Strong organizational skills, with experience delivering work within deadlines and agreed budgets.
• Exceptional communication and interpersonal skills, able to develop strong working relationships with the local team, our clients and our remote based colleagues.
• Strong understanding of social media, digital marketing, and evolving luxury consumer engagement trends.
• Fluent English and Spanish required; French is a plus.

Benefits

The range for this position is $77,653.00 - $88,756.00 annual salary. Actual rates are determined based on the job, location, and individual experience.

Pay

$77,653.00 - $88,756.00 annual salary.

Schedule

N/A