Marketing Executive

Principal Responsibilities And Duties

• Budget tracking.
• Add additional resources to projects to support the Head of Sales.
• Data entry (e.g., Winter Warm Up redemptions).
• Organise and maintain promo, events, and communications calendar.
• P/O process.
• Manage print and merch suppliers.
• Support in market sizing/business case development.

Strategy, Planning & Budgeting

• Collaborate with the General Manager and Head of Sales to develop, manage, and oversee the delivery of the marketing plan and budget.
• Contribute to the creation of strategic direction for all marketing and communications activity, ensuring communication is effective for the right audiences.
• Deliver effective marketing and communications strategies that engage stakeholders with the company’s products and services (including loyalty schemes).
• Create, execute, and manage marketing strategies and campaigns that support sales initiatives and lead to an increase in sales.
• Contribute to the optimisation of marketing strategies (continuous improvement mindset).

Communications & Brand Management

• Work with the Head of Sales to shape the voice, look, and feel of our brand in the market through leading delivery of marketing and communications.
• Develop marketing content development and brief creative partners in graphic design and photography.
• Collate product information for: Sales Support, Website/Digital, Campaigns.
• Contribute to Regional and Global communications and Connect intranet materials/articles.
• Ensure technical and promotional literature is accurate, up to date, and relevant, working closely with the R&D and Operations teams for product detail accuracy.
• Prepare internal bi-monthly newsletter “Watts Up,” adjusting format and content for improved audience engagement.

Digital, Web & Reporting

• Manage the company’s digital and social media presence and communication.
• Content creation for social media.
• Website review, updates, and maintenance.
• Complete monthly Marcom report and contribute to other regional reporting requirements.
• Attend and present at regional or global review meetings as required.
• Report back on effectiveness of marketing activities and social media activity undertaken, using data and engagement stats to support.
• Campaign coordination, including: Copy, Scheduling, Database management, Planning and executing promotional activities, Coordination and distribution of merch, Coordination and execution of advertising and artwork for: NZ Plumber, Merchant diaries and trade mailers, Monitoring campaign performance, Merchandising planning, Managing brochures and collateral.

Events & Tradeshows

• Coordinate Apex presence at external events, including: Golf Days, Fishing Competitions, Tradeshows, Mico CPD Roadshow, Young Plumber of the Year.
• Coordinate internal Sales & Marketing events, including: Voice of Customer sessions, Fishing Trips/Entertainment/Hospitality, Training/Factory Tours.
• Support the sales team with tradeshows and industry events.
• Execute trade show stands.
• Attend events and trade shows and take photographs for published articles, internal newsletters or reporting and social media.

Product, Packaging & NPD

• Prepare and maintain product data as required by merchants.
• GS1 National Product Catalogue maintenance.
• Develop, manage, and execute the launch of new products.
• Packaging development.
• Source or carry out market research to gain insight into industry trends and monitor brand reputation and potential risks.

Health and Safety

• Comply with all Apex Health and Safety policies and procedures.
• Actively contribute to Health and Safety initiatives and the continuous improvement of all aspects of Health and Safety.
• Report incidents, near misses, and safety opportunities in a timely manner and in contribution to company targets.
• Ensure your actions follow safe work practices to maintain a safe environment for yourself and everyone on site.

Regulatory and Compliance

• Comply with all company policies, procedures, relevant legislation and regulations that impact or relate to Apex.
• Keep sensitive customer and/or product information confidential in accordance with the Privacy Act 2020, other applicable legislation, and Apex/Watts policies.