Marketing Executive

Smedley Group · Dallas, TX · 4 wk ago

HybridMarketingFull-time

We need to output HTML fragment with sections: About the role? Actually we have "About Fat Karting League (FKL):" which is about company. Could be "About the role"? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to map content to these headings. We have company description, role summary, responsibilities (social & content, events & content capture, email marketing, design & marketing materials, community & partnerships), requirements (list). No explicit benefits, pay, schedule. So we should not create those sections. We need to include sections only when posting has real, specific content. So we can have:

About the company

but they said use headings like About the role, Responsibilities, etc. They gave examples but not strict list; we can use About the role? Actually "About the role" is a heading for role summary. We have role summary paragraph. So we can use

About the role

for role summary. Then

Responsibilities

with list of duties (social & content, events & content capture, email marketing, design & marketing materials, community & partnerships). Each bullet can be a

maybe with sub-bullets? We'll keep simple. Then

Requirements

with list. We might also include

Skills

but requirements already cover skills; but we could combine. The instruction: prefer few substantive sections over many thin ones. So we can have About the role, Responsibilities, Requirements. That's three sections. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting: company description, role summary, responsibilities details, requirements list. Also location: Hybrid - Texas, Dallas. Should we include location? It's metadata; we can fold into a short

maybe after the heading? The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. Location is minor metadata; we can include a short

after the job title? But we are not outputting job title heading. We can include a

with location maybe before sections. However they said output only HTML fragment; we can include a

for location. We must remove boilerplate: EEO statement at end (the diversity statement) - remove. Also any duplicated lines. Let's extract content: Company description paragraph(s): "About Fat Karting League (FKL): FAT Karting League is a global arrive-and-drive electric karting league for drivers aged 5–17. Founded by former Ferrari F1 engineer Rob Smedley, we’re building a new generation of motorsport that puts talent, development and competition first. As a growing organisation, we’re building more than just a karting league. With plans to expand into other areas of motorsport, we’re creating opportunities for people who want to grow with the business and develop their careers as we scale. We’re looking for driven individuals who thrive in fast-paced, energetic settings, take pride in high standards, and are motivated by responsibility, progression, and being part of something that’s moving forward. With regions across the UK, US and Germany, we're growing quickly and building a brand that sits at the intersection of motorsport, technology, competition and youth development. We combine commercial focus with high standards, ownership, and a clear drive for performance. Our environment is dynamic, hands-on, and built for people who are hungry to grow, take responsibility, and help shape a business that’s still being written. We’re looking for individuals who are motivated by progress, comfortable in a fast-moving, evolving environment, and ready to play a meaningful role in a group that values initiative, teamwork, and continuous improvement." That's a lot; we need to preserve all substantive info. We'll keep it as a

maybe under About the role? Actually About the role heading is for role summary; but we could also have an "About the company" heading but not in examples. However we could incorporate company description under About the role? Might be confusing. Better to have a heading "About the company" but they didn't list it as example; but they said use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). The "e.g." suggests those are examples, not exclusive. So we can use other headings as needed, but we should follow the pattern. However they said "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can use those exact headings; but we could also use others if needed? Safer to stick to those examples. So we need to map content to those headings. We have About the role (role summary). Responsibilities (list). Requirements (list). We also have company description; maybe we can put that under About the role as well (since it's about the role context). Or we could add a brief paragraph before the headings about company. The instruction: do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a short
for location and maybe company description? But company description is substantive; we need to preserve it. Could we put it under About the role? The role summary already includes a paragraph about what we're looking for; we could prepend company description to that same section. That would preserve all info. Thus:

About the role

[company description] [role summary paragraph]

But we need to keep them separate maybe as two paragraphs. Then

Responsibilities

Social & content: ... (list of bullet points)
Events & content capture: ...
Email marketing: ...
Design & marketing materials: ...
Community & partnerships: ...

We need to preserve all bullet details. Let's extract each responsibility block. Social & content: - Manage and post content across three social accounts - Plan content around events, local activity, campaigns and wider brand moments - Create and develop engaging social content, including graphics and campaign creative - Write strong, engaging social copy, captions and CTAs - Tell the stories behind FKL and showcase the faces, personalities and experiences within the league - Stay on top of social trends, formats and conversations and identify opportunities for the brand - Build content plans based on what is happening in the business and what is actually working - Understand why certain content performs and use those learnings to improve future content Events & content capture: - Attend selected UK events to help capture content and identify stories and moments worth sharing - Work with event teams to brief them on the content we need captured when you aren't there in person - Identify stories, people and moments worth highlighting before, during and after events - Turn event activity into social content, email campaigns and wider marketing assets - Help build a strong library of authentic FKL photography and video Email marketing: - Plan and execute around four designed email campaigns per week - Write engaging email copy and develop clear, effective campaign messaging - Build campaigns around events, offers, local activity and customer journeys - Set up and monitor automated emails - Test different messaging, creative and approaches - Analyse email performance and use it to improve future campaigns - Use email to tell stories, build the brand and drive action Design & marketing materials: - Create graphics and creative assets for social, email and advertising - Design physical marketing materials, including event signage, flyers, promotional materials and campaign assets - Have a good eye for layout, typography, imagery and what makes creative look good - Adapt messaging and creative for different audiences and channels - Maintain consistency with FKL's visual identity and brand guidelines Community & partnerships: - Actively engage with our community across social channels - Respond to comments, questions and conversations - Identify and highlight relevant influencers, drivers, creators and partnerships - Help showcase our partners and the people contributing to the FKL community - Identify opportunities to amplify great stories, relationships and content - Look for opportunities to build the FKL brand through relevant people, communities and partnerships Now Requirements list: - Strong copywriting and messaging skills - A good eye for creative, design and what looks good - Experience with tools such as Canva and Figma - Comfortable working with email marketing platforms (preferably HubSpot) - Strong understanding of social media and current content trends - An eye for good storytelling and the ability to turn everyday activity into engaging content - Intelligent, commercially aware and analytical, with a genuine interest in understanding what works and why - Able to look at performance data and turn it into practical marketing decisions - Organised, proactive and able to manage multiple campaigns and deadlines Also note: "We’re looking for someone with around two years’ relevant experience, but we’re more interested in the skills, judgement and creativity you can demonstrate." This is also a requirement/experience. Should we include? It's substantive. Could be part of Requirements. We'll add as a bullet. Now we need to output only HTML fragment, no markdown fences. Let's craft:

Location: Hybrid - Texas, Dallas

About the role

[company description]

[role summary paragraph]

Responsibilities

...

Requirements

... Make sure to preserve all details exactly as given, but we can rephrase slightly? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we should not change meaning; we can keep same wording but maybe adjust punctuation. We'll copy the sentences. Let's write company description exactly as given (maybe trim trailing spaces). We'll keep as one paragraph. Company description text: "About Fat Karting League (FKL): FAT Karting League is a global arrive-and-drive electric karting league for drivers aged 5–17. Founded by former Ferrari F1 engineer Rob Smedley, we’re building a new generation of motorsport that puts talent, development and competition first. As a growing organisation, we’re building more than just a karting league. With plans to expand into other areas of motorsport, we’re creating opportunities for people who want to grow with the business and develop their careers as we scale. We’re looking for driven individuals who thrive in fast-paced, energetic settings, take pride in high standards, and are motivated by responsibility, progression, and being part of something that’s moving forward. With regions across the UK, US and Germany, we're growing quickly and building a brand that sits at the intersection of motorsport, technology, competition and youth development. We combine commercial focus with high standards, ownership, and a clear drive for performance. Our environment is dynamic, hands-on, and built for people who are hungry to grow, take responsibility, and help shape a business that’s still being written. We’re looking for individuals who are motivated by progress, comfortable in a fast-moving, evolving environment, and ready to play a meaningful role in a group that values initiative, teamwork, and continuous improvement." Role summary paragraph: "We're looking for a smart, creative and commercially minded Marketing Executive to join our team and help grow FAT Karting League. This is a broad, hands-on marketing role covering social media, email, content, design, community, partnerships and analysis. But more importantly, we're looking for someone who can think. Someone who understands what looks good, what sounds right, what makes people click and what makes them care. Someone who can write strong copy, spot a good idea, understand an audience and look at performance data to work out what we should do differently next time. You'll help tell the story of FKL, from

Marketing Executive

About the company

About the role

Responsibilities

Requirements

Skills

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). The "e.g." suggests those are examples, not exclusive. So we can use other headings as needed, but we should follow the pattern. However they said "use

About the role

Responsibilities

About the role

Responsibilities

Requirements

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