Marketing Executive

Supporting the Financial Times’ commercial marketing activities in the US, the US Marketing Executive coordinates strategic partnerships, client events, marketing campaigns, and activations alongside regional and global partners. You will deliver daily marketing assistance to guarantee the effective delivery of premium client experiences, commercial partnerships, and marketing initiatives across arts, luxury, lifestyle, finance, and B2B sectors. As a US-based member of the marketing team, you will approach your work proactively and with initiative, handling everyday priorities and serving as the local marketing lead for the US market.

Responsibilities

• Commercial collaborations and activations
  • Plan and carry out commercial partnerships and client activations, taking responsibility for agreed activities and next steps, adjusting delivery to maximise impact for US audiences.
  • Run marketing materials and partnership outputs in collaboration with external partners and internal clients.
  • Handle partnership timelines and help ensure agreed benefits are delivered.
  • Proactively find opportunities to promote FT commercial initiatives and maximise partner engagement.
• Event marketing and client engagement
  • Support the organisation and delivery of client events, including breakfasts, dinners, receptions, and hospitality experiences.
  • Handle event logistics including venues, invitations, guest lists, branded materials, catering, gifting, and on-site support.
  • Lead attendee communications and registration, proactively addressing issues as they arise.
  • Help ensure events are delivered to a high standard and provide an excellent client experience.
• Arts, luxury and lifestyle marketing
  • Support marketing efforts for FT Weekend and HTSI commercial partnerships across arts, luxury, and cultural events.
  • Collaborate with colleagues across commercial, editorial, brand, and events teams to coordinate campaign activity.
  • Build and maintain effective day-to-day relationships with partner organisations and suppliers.
• Marketing initiatives and communications
  • Take charge of delivering US marketing campaigns and communications.
  • Develop and send localized marketing content including emails, newsletters, invitations, and event materials.
  • Ensure global campaigns are suitably customized for the US market.
  • Run localised marketing content on platforms such as LinkedIn, Pardot, and Salesforce, serving as the regional marketing contact for campaign delivery.
  • Monitor audience engagement and campaign performance, providing recommendations to optimise local marketing activity and inform future campaigns.
• Collaborator coordination
  • Liaise with colleagues across US and UK commercial marketing, sales, FT Live, and brand teams to support campaign delivery, representing local market requirements.
  • Run meetings, timelines, and project updates, proactively keeping collaborators informed of progress.
  • Respond to partner and collaborator enquiries promptly and professionally, using good judgement to resolve daily questions independently when possible.
  • Raise strategic decisions to the UK Marketing Manager when necessary.
• Reporting and marketing administration
  • Maintain marketing calendars, project trackers, and partnership documentation, taking responsibility for keeping assigned activity on track.
  • Coordinate branded merchandise, print production, and shipping for events and activations.
  • Handle reporting on campaign and event performance, highlighting relevant insights and findings and identifying opportunities to improve future marketing.
  • Support budget tracking, invoice processing, and purchase orders.

Requirements

• 1–2 years’ experience in a marketing, events, communications or related role; relevant internship experience will also be considered.
• Strong organisational skills with excellent attention to detail.
• Excellent written and verbal communication skills.
• Ability to handle multiple marketing projects and deadlines simultaneously, prioritising effectively with limited day-to-day oversight while implementing agreed marketing plans independently.
• Confidence using Google Workspace, particularly Google Sheets and Google Slides.
• A proactive, collaborative, and positive approach to work, with the confidence to take initiative and progress tasks independently.
• A strong sense of ownership, with a proactive, resourceful approach and eagerness to learn.
• Strong interpersonal skills and confidence communicating with a range of collaborators.
• Comfortable working in a fast-paced environment and handling contending priorities.
• Flexible, reliable, and willing to support events outside normal office hours where required.
• Passionate about delivering high-quality client experiences.

Qualifications

• Experience supporting events or hospitality programmes.
• Familiarity with CRM or marketing platforms such as Salesforce, Pardot, or similar email marketing systems.
• An interest in media, luxury, arts, culture, or B2B marketing.
• Experience collaborating with external partners, agencies, or suppliers.

Benefits

• Generous annual leave.
• Health coverage.
• 401k and company match.
• Inclusive parental leave packages.
• Subsidised gym memberships.
• Opportunities to give back to the community.

Schedule

Hybrid model requiring staff to work onsite 50% of the time, subject to role requirements and regular review. Flexible working requests will be considered, though not all patterns are suitable for all roles.

Pay

A reasonable salary estimate for this role is $70,000–$75,000. The final offer will depend on skills, experience, training, certifications, and business needs. This range applies to the NYC office and may differ in other locations.