Marketing Executive

Description

WFH (Work From Home ) or Gwalior 364 days ago

Job Title

Marketing Executive

Institute

Eminent IAS

Role Overview

We are hiring high-energy Marketing Executives to promote Eminent IAS’s coaching programs (UPSC, State PCS, SSC CGL) through strategic outreach. The ideal candidate will be responsible for lead generation through social media, references, cold calling, and local networks, and converting prospects into enrolled students.

Requirements

• Education: Minimum: Graduation in any stream OR 2nd/3rd/final-year students with NOC from college
• Experience: 0–3 years in: Edtech / Coaching / College Promotions, Sales, Telemarketing, Event Marketing, Freshers with passion and communication skills are welcome

Bonuses

• Salary & Compensation: Fixed CTC: ₹2.4 – ₹4.0 LPA
• Incentives: Performance-based, up to ₹1–2 LPA/year based on: Lead conversion, Campaign execution, Monthly enrolment targets
• Travel Allowance (field marketing only)

Benefits

• Perks & Benefits: Fixed Salary ₹2.4–₹4.0 LPA, Monthly & Quarterly Incentives, Travel allowance (where applicable), Exposure to top educators & leaders in the Indian EdTech ecosystem, Career path to Team Leader / Regional Marketing Head, Certification for high performers in lead generation & outreach

Responsibilities

• Lead Generation through: Social Media Platforms – Instagram, Facebook, X (Twitter), LinkedIn, Cold Calling – Using CRM-provided or self-sourced leads, Referral Campaigns – Through students, parents, teachers, Local Networks – Libraries, coaching zones, promoters, student hotspots, WhatsApp Campaigns – Posters, offers, updates, Organize & support: Live Demo Classes, Webinars, College Campaigns, Distribution of flyers, standees, pamphlets in educational hubs, Daily reporting of leads, follow-ups, and conversions, Coordinate with counsellors and academic team

Skills Required

• Fluent in Hindi & English
• Excellent communication and persuasion skills
• Familiarity with Instagram, Facebook, WhatsApp marketing
• Basic tech tools: Google Sheets, CRM, MS Excel, WhatsApp Web
• Self-driven, target-oriented & comfortable with field work (if applicable)