Marketing & Events Specialist
Position Summary
The Marketing & Events Specialist is responsible for coordinating all aspects of client events in the Las Vegas office while maintaining the highest standards of client service and event execution. The specialist will assist with internal events as needed and will also coordinate firmwide events with minimal supervision. The Events Specialist will work closely with the Western regional marketing team and the firmwide events team, while working collaboratively with, and as an integral part of, the global marketing and business development team. In addition, the specialist will help enhance the firm's visibility in the Las Vegas market by coordinating sponsorships, cultivating relationships with community and industry organizations, supporting local business development initiatives, and assisting with the development of marketing, advertising, and social media content that promotes firm events, sponsorships, thought leadership, and community engagement.
Responsibilities
- Plans, implements, and executes all aspects of marketing and business development events (webinars, in-person events, and hybrid events)
- Identifies and negotiates sponsorship opportunities, securing strategic benefits and favorable contract terms; delivers on contract obligations (speakers, signage, materials, giveaways, advertising placements, etc.)
- Develops and maintains relationships with local business, charitable, civic, industry, and community organizations to identify strategic opportunities that enhance the firm's visibility and engagement in the Las Vegas market
- Serves as a liaison with community organizations, trade associations, event partners, and sponsorship contacts to coordinate firm participation and ensure fulfillment of sponsorship and partnership commitments
- Liaises with co-managing shareholders, attorneys, clients, vendors, community partners, and professional staff
- Develops event strategy and identifies event goals in coordination with attorneys and office leadership
- Identifies target audiences and outreach opportunities
- Helps develop event messaging, including invitations, advertising copy, promotional materials, and follow-up communications
- Identifies, negotiates with, and secures venues and other vendors while obtaining cost-effective pricing
- Tracks and maintains event budgets
- Adds events to the firm's event calendar
- Drafts event write-ups, social media content, and promotional messaging highlighting firm events, sponsorships, community involvement, and client-facing initiatives for internal and external audiences
- Creates and coordinates marketing assets related to events, sponsorships, and business development initiatives, including social media graphics, digital advertisements, sign