Marketing Specialist

Responsibilities

• Plan, execute, and optimize multi-channel marketing campaigns using HubSpot and other automation tools.
• Manage content calendars, email campaigns, and targeted customer communications.
• Develop data-driven campaigns, analyse campaign performance, and recommend improvements.
• Lead written communications for internal and external audiences (press releases, newsletters, corporate updates).
• Ensure consistent brand messaging across all channels.
• Adapt and translate content from global teams.
• Own marketing analytics, website performance, and campaign ROI measurement.
• Report on campaign effectiveness, customer engagement, and budget efficiency.
• Develop and manage social media strategies for greenhouse and open field sectors.
• Oversee posting schedules, community engagement, and audience growth.
• Support global campaigns, tracking analytics.
• Support planning and execution of trade shows, conferences, and company events.
• Drive attendee engagement and post-event follow-up.
• Lead website analytics, user experience optimization, and SEO strategy.
• Implement user experience improvements.
• Develop and monitor annual marketing budgets.
• Analyse campaign spending and provide actionable recommendations.
• Negotiate contracts with agencies and vendors.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years’ experience in marketing analytics, digital marketing, campaign management, or communications.
• Experience in agriculture and/or data-driven marketing preferred.
• Proficiency with marketing automation platforms like HubSpot, Google Analytics, SEO tools, and CMS platforms (i.e., Contentful, Agora E-Commerce).
• Exceptional written communication and presentation skills.
• Strong organizational, project management, and leadership abilities.
• Cultural sensitivity for international collaboration.

Qualifications

• Passionate about marketing communications.
• Approachable, reliable, accountable to deadlines, and follow through consistently.

Benefits

Excellent Benefits: Health, Dental, vision, and Life Insurance, Long Term Disability, Employer Funded HRA (Health Reimbursement Account), family fitness benefit, and exceptional 401k matching program.

Schedule

Full-time

Pay

$78k - $85k Rijk Zwaan USA starting base salary ranges are determined by location, role, and level and reflect a minimum and maximum target for new hires for this position across all of our US locations.

Benefits

Health, Dental, vision, and Life Insurance, Long Term Disability, Employer Funded HRA (Health Reimbursement Account), family fitness benefit, and exceptional 401k matching program.

Location

Salinas, California

Company Information

Rijk Zwaan is an international family company with a people-oriented culture. Rijk Zwaan is right at the start of the food chain. We develop vegetable varieties and sell the seeds produced from them globally. We take great pride in contributing to the health and well-being of people all over the world. Rijk Zwaan currently employs over 4,000 people globally in over 30 countries. Our most important focus is the growth for our people: we give you every opportunity to use your own initiative and achieve your full potential. Working with colleagues to produce the best and tastiest vegetables. Reinforcing, helping and inspiring one another. We continuously strive to work together towards a healthy future.