Marketing & Events Manager

Overview

Northwood Office seeks a proactive, collaborative and innovative Marketing & Events Manager to manage The Bowl and TD Amp's marketing efforts, as well as provide support for additional assets in Charlotte as needed.

Responsibilities

• Create, implement and evaluate retail marketing, communication, social media, event, activation and other engagement strategies to generate brand awareness and drive sales for The Bowl
• Collaborate with internal marketing & communications team and agencies/freelancers on marketing campaign concepts
• Ensure brand voice is consistent across all print, digital and new business outreach efforts
• Create content and distribution for social media and marketing email campaigns, including copywriting, gathering images and coordinating graphic design
• Manage websites for retail center(s) and TD Amp
• Write and distribute press releases to national and regional trade and consumer publications; develop story ideas; draft talking points for media interviews; and serve as a media spokesperson
• Develop and manage budget and allocate resources accordingly
• Manage process for updating on-site collateral, directories, kiosk maps, leasing packets, etc.
• Develop an event and activation calendar for each property
• Plan, coordinate and execute large-scale property-specific events
• Build relationships with local and national influencers, as well as community partners and city stakeholders
• Identify sponsorship opportunities for the retail center(s), including building local relationships, brainstorming ideas and creating supplemental pitch materials
• Maintain and monitor center sales and focus on helping tenants reach their goals
• Monitor and archive earned media coverage, monthly email reports, website analytics and social media metrics and circulate as needed
• Perform other duties as needed

Qualifications

• Effective written and verbal communication and presentation skills
• Exceptional customer service skills to work well with both internal and external customers
• Exceptional collaboration and interpersonal skills, with the ability to effectively coordinate and balance initiatives with internal and external stakeholders across multiple departments
• Prominent project management skills and a focus on completing initiatives on budget and deadline
• Willing to work in a fast-paced environment with an openness to change as the firm evolves
• Self-motivated, responsible and personable with a strong work ethic, positive attitude and high degree of integrity
• Proactive and resourceful in pursuing new opportunities, concepts, etc.
• Demonstrate a comprehensive understanding of social media fundamentals
• Proven skills, knowledge and experience in the development and execution of marketing, social/digital communications, events and public relations initiatives
• Strong understanding of metrics and reporting (Google Analytics 4, SEO)
• Proven track record of execution of successful events of varying types
• Must be detail-oriented and well-organized
• Understanding of existing retail offerings and demographics in the trade area and regional market
• Demonstrated leadership, strategic-thinking, conflict resolution and consensus-building skills
• Skill at diplomacy, including active listening and staying calm under pressure
• Sponsorship experience preferred
• Graphic design experience a plus
• Bachelor’s degree in marketing, communications, public relations, hospitality, or related field
• Three to five years in retail and/or related shopping center experience and/or entertainment venues