Marketing Events Manager
About the role
The Events Manager is an experienced member of the marketing team stepping into a more strategic, senior-facing role. This role increasingly focuses on shaping the firm's overall event strategy and ensuring all programs drive business development, thought leadership, and brand visibility.
Responsibilities
Manage the end-to-end execution of firm-hosted events, including webinars, in-person programs, and small conferences.
Develop event timelines, budgets, and project plans aligned with firm goals and target audiences.
Partner with marketing, business development, and service line leaders to identify event objectives and success metrics.
Coordinate all aspects of webinars, including scheduling, registration, speaker support, platform management, and post-event follow-up.
Serve as the primary point of contact for webinar platforms and troubleshoot issues in real time.
Ensure webinars meet CPE and compliance requirements when applicable.
Distribute CPE to eligible participants; track all key metrics within LC Vista and SharePoint.
Plan logistics for in-person events, including venue selection, catering, audiovisual needs, registration, and on-site execution.
Manage firm-hosted conferences or multi-session events, coordinating speakers, agendas, and attendee experience.
Follow up with attendees and prospects as necessary to aid in business development efforts.
Coordinate the firm's participation in sponsored industry events and conferences.
Manage exhibit logistics, including booth materials, shipping, setup, staffing schedules, and on-site support.
Track sponsorship deliverables and ensure visibility and brand standards are met.
Maintain detailed tracking documentation of giveaway inventory; order new items as needed.
Identify, contract, and manage relationships with event vendors and venues.
Track event budgets, expenses, and invoices; ensure events are delivered on time and within budget.
Promote and support event promotion through email, website, and social media channels.
Manage registration lists, attendance tracking, and post-event communications.
Compile post-event reports, including attendance, engagement, and ROI insights.
Ensure all events reflect the firm's brand, culture, and commitment to professionalism and quality.
Deliver a consistent, high-quality attendee experience across all event formats.
Requirements
Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.
Highly detail-oriented with strong follow-through.
Strategic thinking with a results-oriented mindset.
Strong analytical and critical thinking skills.
Comfortable working cross-functionally with internal stakeholders.
Calm and solutions-oriented under pressure, especially during live events.
Ability to thrive in a fast-paced, deadline-driven environment.
Proficient in Microsoft Office and event management software.
Desire to learn and expand skillsets, participate in training, and strengthen event expertise on an ongoing basis.
Benefits
This is a full-time position. Our office is located two blocks from the Bethesda Metro Station (red line). We offer a competitive benefits package, including a 401(k) plan with profit sharing, employer-supported medical coverage, company-paid life and disability insurance, student loan repayment, generous PTO, and a culture that fosters flexibility and career development. We look forward to hearing from you!
GRF CPAs & Advisors is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status or disability.