Marketing Events Manager
Geek+ · Atlanta, GA · 1 wk ago
On-siteMarketingFull-time
About the role
The Marketing Events Manager at Geek+ will lead the planning, execution, and optimization of the company's B2B events, including trade shows, customer and partner events, product demos, executive programs, internal sales meetings, and virtual experiences.
Responsibilities
- Own the events strategy, calendar, and budget, aligning investments with brand, pipeline, and product-launch goals.
- Led end-to-end delivery of priority events: venue/vendor sourcing, exhibit design, logistics, staffing, and onsite execution.
- Partner with technical and product teams to plan safe, reliable robotics demonstrations.
- Cook with sales on audience targeting, lead capture, and post-event follow-up.
- Manage vendors, agencies, and budgets, including forecasting and reconciliation with finance.
- Measure event performance (attendance, leads, pipeline, ROI) and report on results.
- Maintain event playbooks and templates to improve efficiency and consistency across regions.
Requirements
- 7+ years in event marketing, event operations, or field marketing, including large-scale B2B trade shows and executive events.
- Experience in a B2B environment, with strong project management, budget, and vendor management skills.
- Excellent English communication skills, able to brief executives and cross-functional teams.
- Comfortable working across regions and time zones in a matrixed organization.
- Ability to travel approximately 20–40%, including occasional international/weekend travel.
Preferred Qualifications
- Bachelor's degree in marketing, business, or related field (or equivalent experience).
- Experience in robotics, logistics, or industrial technology.
- Experience with live technology demonstrations and booth sizes from 10x10 to 100x100 (feet).
- Familiarity with Salesforce, HubSpot, Marketo, Cvent, or similar platforms.
- Strong executive presence under pressure and a continuous-improvement mindset.