Marketing Engineer, Brokerage Growth ($145k-$190k + Equity) at Withshepherd

About the role

The role involves building and owning the growth engine for the brokerage channel, blending demand generation with technical engineering.

Responsibilities

• Own end-to-end paid media and ABM strategy
• Design audience-specific campaigns to convert broker activations into high-value insurance submissions
• Maintain the technical growth stack, including outbound infrastructure, signal-based lifecycle triggers, and marketing automation
• Optimize the conversion funnel by shipping landing pages, structured data for AI search, and experimentation frameworks

Requirements

• Bridges 4-8 years of experience in growth marketing or demand generation at a fast-moving B2B startup, preferably within fintech or insurtech
• Possesses a Growth Engineer mindset, actively using AI coding tools like Cursor or Claude Code to build technical marketing solutions without engineering support
• Demonstrates high agency and a bias toward action, with a track record of running data-driven experiments and building attribution systems from scratch

Qualifications

• Strong understanding of digital marketing strategies and tactics
• Experience with AI and machine learning tools
• Ability to work independently and manage multiple projects simultaneously
• Excellent communication and interpersonal skills

Skills

• AI coding tools (Cursor, Claude Code)
• Marketing automation platforms
• Data analysis and interpretation
• Project management

Benefits

• Competitive salary range of $145k-$190k plus equity
• Opportunity to work in an AI-native commercial insurance platform
• Work in a high-impact role driving submissions in a digitally underdeveloped market

Pay

• $145k - $190k

Schedule

• Full-time position